Customer understandingLaajuus (5 op)
Opintojakson tunnus: A31L0120OJ
Opintojakson perustiedot
- Laajuus
- 5 op
- Korkeakoulu
- Peppi
Osaamistavoitteet
Upon completing the course, the student will:
Recognize the need for customer understanding in marketing.
Identify various sources of customer information.
Be able to utilize key quantitative and qualitative methods for data collection.
Be able to leverage usability research in the development of digital environments.
Be able to combine different types of information to form customer insights.
Be able to create customer personas/profiles or other results based on researched data for business needs.