Study Guide

Objective

On successful completion of the course, student will know the principles of and instruments for building responsible business. Student can identify the most important stakeholders regarding corporate responsibility. Student will understand corporate resbonsibility's role as a part of company's competitive advantage. Student can present corporate resbonsibility elements and evaluate the meanings to company, environment and society. Student can tell how corporate responsibility can be managed and reported. Student can explore how sustainability is used as a sales argument and in advertising.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Student recognizes some principles and concepts of building responsible business. Student can identify the key stakeholders regarding corporate responsibility. Student will understand corporate responsibility's role as a part of company's competitive advantage. Student can present corporate responsibility elements. Student can tell how corporate responsibility can be managed and reported. Student understands how sustainability can be used as a sales argument and in advertising.

Assessment criteria, good (3)

Student recognizes the principles of and instruments for building responsible business. Student can identify the most important stakeholders regarding corporate responsibility. Student will understand corporate responsibility's role as a part of company's competitive advantage. Student can present corporate responsibility elements and evaluate the meanings to company, environment and society. Student can tell how corporate responsibility can be managed and reported. Student can explore how sustainability is used as a sales argument and in advertising.

Assessment criteria, excellent (5)

Student recognizes the principles of and instruments for building responsible business. Student can identify the most important stakeholders regarding corporate responsibility. Student will understand corporate responsibility's role as a part of company's competitive advantage. Student can present and analyze corporate responsibility elements and evaluate the meanings to company, environment and society. Student can identify how corporate responsibility can be managed and reported and suggest improvements. Student can explore how sustainability is used as a sales argument and in advertising.