Leading Business Model Innovation (5 cr)
Code: YAMK187-3001
General information
- Enrollment
- 01.09.2023 - 15.09.2023
- Registration for the implementation has ended.
- Timing
- 07.09.2023 - 15.12.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 4 cr
- Mode of delivery
- Distance learning
- Unit
- Master's Degree Programmes
- Teaching languages
- English
- Seats
- 0 - 40
- Teachers
- Tanja Suomalainen
- Anthony Okuogume
- Groups
-
T31DY23SMaster of Digital Business Management, autumn 2023
- Course
- YAMK187
Evaluation scale
H-5
Objective
The learning objectives of the course are to develop the student’s knowledge and competence to apply business model innovation as a value creation and value innovation strategy. E.g., generation of new products and services, new profit channels and the creation of new markets in a globally competitive business environment. To develop the student’s competence to analyze a business model to recognize its various components and development options. To carry out demanding specialist tasks independently in such areas as, the assessment of the performance of a firm’s business model innovation using identified performance metrics and leading business model innovation processes of a firm.
Main competences on the course: proactive development, sustainable development, internationality and multiculturalism
Content
- Competitive Business Environment
- Business Model Innovation
- Leadership in Business Model Innovation
Assessment criteria, satisfactory (1)
1-2: The student
- understands mostly correctly the subject matter concepts and is able to apply them. However, there is a room for development in the content of the assignments. Business challenges and recommendations are rather general and are not elaborated in details.
Assessment criteria, good (3)
3-4: The student
- understands very well the subject matter concepts and is able to apply them into the working life.
- understands well the role of business model innovation in the growth, profitability and competitiveness of the firm.
- is able to give useful development recommendations utilizing his/her knowledge and skills on the subject.
Assessment criteria, excellent (5)
5: The student
- understands deeply the subject matter concepts and is able to apply them into the working life.
- understands well and is able to analyze critically different factors in the design and implementation of customer experience strategy in the case company.
- is able to propose ideas for the conversion of the current business.