Opinto-opas

Osaamistavoitteet

Having completed this study unit,

- You can understand the impact that sport has on society, nationally and at the global level.

- You can understand the direct relationship between sports and the role of communications and social media.

- You can understand the lucrative relationship between sport and the sponsorship industry at the national and international level.

- You can follow trends and future direction for sport management.
https://www.routledge.com/Understanding-Sport-Management-International-perspectives/Bradbury-OBoyle/p/book/9781138100633

Sisältö

Theme 1. Explore the direct positive and negative effects of sport at the societal level.

Theme 2. Social media and communication platforms.

Theme 3. Sponsorship, you can analyse the different approaches of sponsors and marketing methods used to push sport athletes to the next level.

Theme 4. We want to know the direction the sports industry is taking. Research current trends and movements that will change the sport landscape for the next decades.