Growth HackingLaajuus (5 cr)

Objective

On successful completion of the course, student understands the principles of growth hacking and lean marketing in startup and application business. Student can utilize the key processes and tools of growth hacking.

Content

Lean startup thinking
Principles of Growth Hacking
Product-Market Fit
Hacking Growth
Virality
Retention and optimization

Assessment criteria, satisfactory (1)

Student recognizes the meaning of lean startup business and marketing. Student recognizes the meaning of growth hacking and some of its key practical elements and tools.

Assessment criteria, good (3)

Student recognizes the elements of lean startup and marketing thinking and the practical value of them. Student recognizes the key processes and tools of growth hacking and their practical applications

Assessment criteria, excellent (5)

Student understands the meaning and contents of lean startup business and marketing and their role in practical business situation. Student understand the growth hacking process and can utilize key tools in practical business situation