Growth HackingLaajuus (5 cr)
Code: T31L1281J
Credits
5 op
Teaching language
- English
Objective
On successful completion of the course, student understands the principles of growth hacking and lean marketing in startup and application business. Student can utilize the key processes and tools of growth hacking.
Content
Lean startup thinking
Principles of Growth Hacking
Product-Market Fit
Hacking Growth
Virality
Retention and optimization
Assessment criteria, satisfactory (1)
Student recognizes the meaning of lean startup business and marketing. Student recognizes the meaning of growth hacking and some of its key practical elements and tools.
Assessment criteria, good (3)
Student recognizes the elements of lean startup and marketing thinking and the practical value of them. Student recognizes the key processes and tools of growth hacking and their practical applications
Assessment criteria, excellent (5)
Student understands the meaning and contents of lean startup business and marketing and their role in practical business situation. Student understand the growth hacking process and can utilize key tools in practical business situation
Enrollment
02.10.2023 - 31.12.2023
Timing
15.04.2024 - 15.05.2024
Credits
5 op
Virtual proportion (cr)
5 op
Mode of delivery
Distance learning
Teaching languages
- English
Seats
1 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Anthony Okuogume
Responsible person
Anthony Okuogume
Student groups
-
TA31L22KBachelor of Business Administration, Business Economics, Tornio, Spring 2022
Objective
On successful completion of the course, student understands the principles of growth hacking and lean marketing in startup and application business. Student can utilize the key processes and tools of growth hacking.
Content
Lean startup thinking
Principles of Growth Hacking
Product-Market Fit
Hacking Growth
Virality
Retention and optimization
Location and time
Lessons and guidance sessions are during daytime Spring 2024 in Tornio Campus 25.4.2024 and 26.4.2024 in Tornio .
Materials
Lesson materials are available in the moodle course environment
Teaching methods
Hybrid lessons in class room and Zoom simultaneously Guidance sessions in Zoom .
Workshop on Campus Days 25.4.2024 and 26.4.2024 in Tornio .
Independent work on assignments
Exercises on digital analysis: online research
Exercises on developing customer personas
Written assignments
Group learning project
Peer feedback for other groups
Self - assessment of group work results and process
Course feedback
Employer connections
Group exercises
Company benchmark activities
Company visits
Group project work commission by a company
Exam schedules
Participation in next year's course (A Fail can only be administered when the total assignment shows the criteria of Fail. The consequence of a FAIL is that the assignment must be re-submitted again after considerable improvements has been made to the paper. Note: With written essays, student have only one opportunity to re-submit a failed essay
International connections
The course is also offered to exchange students
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Student recognizes the meaning of lean startup business and marketing. Student recognizes the meaning of growth hacking and some of its key practical elements and tools.
Assessment criteria, good (3)
Student recognizes the elements of lean startup and marketing thinking and the practical value of them. Student recognizes the key processes and tools of growth hacking and their practical applications
Assessment criteria, excellent (5)
Student understands the meaning and contents of lean startup business and marketing and their role in practical business situation. Student understand the growth hacking process and can utilize key tools in practical business situation
Assessment methods and criteria
Evaluation is based on assignments and demonstrations of competence. These are based on the competence goals of the course. Descriptions, submission dates and evaluation criteria are available on course Moodle. Group assignments require self - assessment of group results and work process.
Enrollment
03.10.2022 - 31.12.2022
Timing
10.04.2023 - 31.05.2023
Credits
5 op
Virtual proportion (cr)
5 op
Mode of delivery
Distance learning
Teaching languages
- English
Seats
1 - 40
Degree programmes
- Degree Programme in Business Management
Teachers
- Anthony Okuogume
Responsible person
Anthony Okuogume
Student groups
-
TA31L21KBachelor of Business Administration, Business Economics, Tornio, Spring 2021
Objective
On successful completion of the course, student understands the principles of growth hacking and lean marketing in startup and application business. Student can utilize the key processes and tools of growth hacking.
Content
Lean startup thinking
Principles of Growth Hacking
Product-Market Fit
Hacking Growth
Virality
Retention and optimization
Location and time
Lessons and guidance sessions are during daytime Spring 2023 in Tornio Campus 20.3.2023-24.3.2023
Materials
Lesson materials are available in the moodle course environment
Teaching methods
Hybrid lessons in class room and Zoom simultaneously Guidance sessions in Zoom .
Workshop on Campus Days 23.3.2023 and 24.3.2023 in Tornio .
Independent work on assignments
Exercises on digital analysis: online research
Exercises on developing customer personas
Written assignments
Group learning project
Peer feedback for other groups
Self - assessment of group work results and process
Course feedback
Employer connections
Group exercises
Company benchmark activities
Company visits
Group project work commission by a company
Exam schedules
Participation in next year's course (A Fail can only be administered when the total assignment shows the criteria of Fail. The consequence of a FAIL is that the assignment must be re-submitted again after considerable improvements has been made to the paper. Note: With written essays, student have only one opportunity to re-submit a failed essay
International connections
The course is also offered to exchange students
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Student recognizes the meaning of lean startup business and marketing. Student recognizes the meaning of growth hacking and some of its key practical elements and tools.
Assessment criteria, good (3)
Student recognizes the elements of lean startup and marketing thinking and the practical value of them. Student recognizes the key processes and tools of growth hacking and their practical applications
Assessment criteria, excellent (5)
Student understands the meaning and contents of lean startup business and marketing and their role in practical business situation. Student understand the growth hacking process and can utilize key tools in practical business situation
Assessment methods and criteria
Evaluation is based on assignments and demonstrations of competence. These are based on the competence goals of the course. Descriptions, submission dates and evaluation criteria are available on course Moodle. Group assignments require self - assessment of group results and work process.