Study Guide

The student:
- knows his/her own cultural background
- is familiar with the Lappish and Arctic operating environment and their cultural elements and is able to utilise them in a sustainable and responsible manner
- knows how to take into account needs and operating methods of customers, colleagues and other actors with various cultural backgrounds
- knows how to work in a multicultural environment
- is able to create multicultural contacts and networks to develop tourism and hospitality services
- takes international issues into consideration when planning, implementing and assessing tourism-related events and operations
- has intercultural communications skills and is able to use foreign languages in work-related situations
- takes into account the recipient, situation, channel and requirements of the field
- has a command of using professional and academic language
- knows how to acquire, use, mark and critically evaluate information

- is able to take responsibility for one’s own actions and for the consequences of these actions
- is able to work according to the ethical principles of the subject field
- is able to take other people into account in one’s actions
- is able to apply the principles of equality
- is able to apply the principles of sustainable development
- is capable of social influencing using one’s know-how and based on ethical values

The student:
- understands foresight as an active involvement of making future
- applies a proactive approach in his/her work
- knows how to use basic foresight tools in practice
- is able to foresee issues and phenomena that have importance in planning and developing business operations
- is able to foresee development needs of the personnel's competence from the perspective of the organisation and the whole field
- recognises the significance of networks and networking in foresight

The student:
- understands tourism as a global phenomenon and has an overall picture of the tourism field and its operating environments
- understands impacts of tourism phenomenon in global, national, regional and local contexts
- is able to assume a customer-oriented, interactive and hospitable way of acting in his/her work
- knows how to create a competitive edge from his/her service and hospitality skills
- adopts a service attitude
- knows how to behave according to international etiquette principles

- is able to conduct research, development and innovation projects applying the existing knowledge and methods of the field
- is able to work in projects
- is capable of creative problem solving and development of working methods
- is able to find customer-oriented, sustainable and profitable solutions

- possesses communicative competence necessary for one’s work and for professional development in the subject field
- is able to operate in a multicultural environment
- takes into account the effects of and opportunities for internationalization development in one’s own field

- is able to self-evaluate and develop one’s competence and learning style orientation
- is able to retrieve and analyze information and evaluate it critically
- is capable of taking responsibility for collaborative learning and sharing knowledge in teams

The student:
- knows how to work ethically and in a responsible manner
- knows how to apply principles of supervisory work and how to manage human resources
- knows how to apply labour legislation and the main collective labour agreements in the tourism field
- is able to take the role of a superior and knows his/her duties and responsibilities
- knows how to use local, national and international networks
- knows how to work as a developing superior
- is able to manage oneself and others, solve group conflicts and motivate group members
- knows how to manage and assess service business processes in the field of tourism and experience management
- has knowledge and understanding on strategic management principles

The student:
- has holistic undestanding of business processes on operational and strategic levels from the perspective of companies, networks and destinations
- is able to take into consideration changes in the operating environment
- recognises the significance of localness in global business operations and knows how to use it as a resource in development processes
- is able to recognise and describe essential and versatile business processes
- applies principles of economic, socio-cultural and environmental sustainability and responsibility
- has a command of applied mathematics and financial management related to the tourism field
- is able to produce financial information and do profitability planning for decision making
- has a command of contemporary marketing and sales on all levels and understand the significance of branding
- recognises the changing roles of intermediaries in marketing and sales channels
- is able to retrieve, understand and apply tourism-related legal information
- is able to use tourism-related ICT tools

The student:
- understands safety as part of sustainable and responsible tourism business
- recognises the roles and responsibilities of public and private actors
- applies a safety aspect in his/her work
- recognises the importance of risk and crisis management in tourism safety
- is able to take safety issues into consideration when implementing and developing operations from the perspective of companies, networks and destinations
- is able to take cultural elements into account in safety communication

The student:
- has a command of holistic approach to tourism product development and co-creation
- has a command of contemporary service and experience design as well as their tools and methods
- is able to adopt multidisciplinary and cross-border thinking in service and experience design
- has understanding of multisensory service experiences and knows how to develop them
- is able to apply creativity skills and generate innovative ideas
- applies a systematic approach for planning, implementing and developing innovative services and memorable experiences from the perspective of companies, networks and destinations
- is able to collate, use and apply diverse and relevant information on service and experience design

- is able to operate as a member of a work community
- is able to operate in communicative and interactive situations in working life
- is able to utilize information and communications technology in one’s subject field
- knows the working life in one’s subject field and is able to create personal contacts in working life and to operate in professional networks
- is capable of decision making in unpredicted situations
- is able to apply the principles of organizational management and leadership in working life and has abilities for supervision tasks possesses entrepreneurial skills