Nature-Based Luxury Tourism InsightsLaajuus (5 cr)

Objective

Having completed this study unit
· You understand the basics of nature-based luxury tourism.
· You understand the product-centred and service-oriented views in tourism.
· You are familiar with various types of nature-based luxury tourism products, services and experiences.
· You learn special elements of the nature-based luxury tourism, which are related to high emphasis on hospitality,
experiential elements and sustainability including an understanding of tourism carrying capacity aspects.
· You understand the importance and principles of service quality.
· You learn the basics of planning and implementing a small-scale nature-based luxury tourism experience by using
basic design tools such as a customer journey and blueprint.

Competences:

Content

Content:
• principles of nature-based luxury tourism
• concept of sustainable luxury tourism
• product-centred to service-oriented views in tourism
• various types of nature-based luxury tourism products, services and experiences
• elements of the nature-based luxury tourism - hospitality, experiential elements and sustainability
• principles of service quality
• basics of planning and implementing a small-scale nature-based luxury tourism experience also taking into account
the aspects of tourism carrying capacity
• design tools such as customer journey and blueprint

Assessment criteria, satisfactory (1)

Satisfactory (2)


Poor (1)

Assessment criteria, good (3)

Very good (4)

Good (3)

Assessment criteria, excellent (5)

Excellent (5)