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Tourism (full time day studies) Rovaniemi, Autumn 2023: R81D23S

Code: R81D23S

Degree:
Bachelor of Hospitality Management

Degree title:
Bachelor of Hospitality Management

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2023

Teaching language:
English

Descriptions

Tourism is a fast-growing industry; one in ten jobs is already found in tourism. Lapland is an international tourism destination, which offers a real-life tourism laboratory and unique learning opportunities. In Lapland University of Applied Sciences, our Degree Programme in Tourism aims at giving you such skills and competences which the tourism and hospitality field requires.

Tourism Management and Experience Design can be described as the actual specialisation area of the programme. Experience Design is seen as a holistic approach of planning and designing tourism products, services and events. In the programme-specific competences we emphasise field-related skills of responsible tourism business, management and supervision as well as cultural and communication skills. Due to the specialisation area and one of the core competences in this degree programme, special attention is naturally paid to Service and Experience Design which are studied gradually from the very beginning of the programme and will be more focused on especially during the third and the last study year.

Entrepreneurship and business skills are included in your studies. Sustainable development and responsibility are the core elements which are taken into close consideration throughout the studies. There are also some useful tools and tests to be passed which are required e.g. by the Finnish legislation when working in tourism and hospitality and they are also included in your studies. LUC, the Lapland University Consortium (Lapland University of Applied Sciences and Lapland University) has a selection of common studies among which you can also choose your studies.
Your studies are divided into specific themes which are implemented at a semester level as follows:
1st autumn semester: Multicultural Tourism and Hospitality
1st spring semester: Multidimensional Tourism Industry
2nd autumn semester: Northern Region in Glocal Context
2nd spring semester: Managing Operational Business Processes
3rd autumn semester: Responsible Experience and Tourism Management
3rd spring semester: Developing Online and Off-line Experiences
4th autumn semester: Responsible Destination Management

Internationalisation and multicultural issues have naturally a central position in your studies, mostly due to the fact that the programme itself is international and its students come from various cultural backgrounds from all over the world. In addition, you have excellent opportunities to take a study exchange period outside Finland during the second year of your studies developing your international and multicultural skills and competences even further. We offer a large selection of our partner institutions where to complete your study exchange period.

As a student you have a possibility to explore the tourism industry and working life, and to develop your own professional skills in practical training periods. The practical training allows you to apply the things you have learnt during your studies. The degree includes 30 ECTS of practical training and you can also complete the training outside Finland. Training offers valuable networks with tourism companies and other organizations.

Your tourism studies, based on the competence acquired, are divided as follows:
Core Competence 110 ECTS
Profiling Competence 70 ECTS
Free-Choice Electives 10 ECTS
Research and Development Competence 20 ECTS

Core competence studies represent those basic skills and competences you will need for your further studies and your future career. All the language studies and trainings are included in these studies. The profiling competence is acquired by completing studies which require deeper knowledge of the field-related issues and in which you will specialise. The research and development studies contain all those studies which are required for completing your final thesis.

The studies take place in Rovaniemi, on Jokiväylä Campus. Study counselling and guidance have been paid special attention to in this programme. All students will get an individual study plan (ISP) in which e.g. credit transfers, previous work experience and recognition of prior competences and skills are included. Individual learning paths are therefore recognised in the ISP. From you we expect active attitude and coworking skills in a multicultural study environment. Your studies in which theory and practice are combined are implemented in a modern learning environment with good facilities and advanced technologies.
After graduating from our programme as a Bachelor of Hospitality Management you will have many interesting career opportunities as an expert in the tourism and hospitality field, working e.g. as a Marketing/Sales Manager, Travel Supervisor, Customer Service/Event Manager, Project Manager/Coordinator or as an entrepreneur.

Show study timings by semester, study year or period

Code Name Credits (cr) 2023-2024 2024-2025 2025-2026 2026-2027 Autumn
2023
Spring
2024
Autumn
2024
Spring
2025
Autumn
2025
Spring
2026
Autumn
2026
1. / 2023 2. / 2024 3. / 2024 1. / 2024 2. / 2025 3. / 2025 1. / 2025 2. / 2026 3. / 2026 1. / 2026
TOUCORE21-1002
CORE COMPETENCE

(Choose all)

70
BASMOD1
Direction Towards Tourism

(Choose all)

30
AMKO013 Start your UAS studies 5 5 5 5
R801DL39OJ Tourism and Hospitality in Global Economy 5 5 5 5
R801DL40OJ Project Management Skills 5 5 5 5
R801DL41OJ Designing Customer Experience 5 5 5 5
R801DL42OJ Field Work and Career Options 5 5 5 5
R801D62OJ Career Orientation and Self-Branding 5 5 5 5
BASMOD2
Communication Skills

(Choose ects: 10)

10
VVV30 Finnish 1 5 5 5 5
VVV31 Finnish 2 5 5 5 5
R801DL14OJ Swedish for Tourism Industry 5 5 5 5
R801DL15OJ 3rd Language Studies 5 5 5 5
BASMOD3
Expertise by Practising

(Choose all)

30
R801DL72OJ Basic Training 15 10 5 10 5 5 5 5
R801DL71OJ Advanced Training 15 15 15 7.5 7.5
TOUPROF21-1002
PROFILING COMPETENCE

(Choose all)

120
TOUFREE21-1002
Free-Choice Electives

(Choose ects: 10)

10
VVV32 Finnish 3 5 5 5 5
VVV33 Finnish 4 5 5 5 5
R801MKTGLOJ German Language in Services 5 5 5 5
PROFMOD1
Nature as Success Factor in Tourism

(Choose all)

10
R801DL67OJ Nature and Wellbeing in Tourism 5 5 5 5
R801DL50OJ Northern Environment and Nature in Tourism 5 5 5 5
PROFMOD2
Creating Value in Tourism Marketing

(Choose all)

15
R801DL45OJ Introduction to Marketing 5 5 5 5
R801DL54OJ Marketing Project 5 5 5 5
R801DL53OJ Digital Marketing and Branding 5 5 5 5
PROFMOD3
Managing Risks and Crises in Tourism Industry

(Choose all)

10
R801DL48OJ Safety and Risks in Tourism Industry 5 5 5 5
R801DL55OJ Risk Management in Tourism and Hospitality 5 5 5 5
PROFMOD4
Sustainability as Core Value in Tourism Business

(Choose all)

30
R801DL46OJ Legislation in Travel and Tourism 5 5 5 5
R801DL44OJ Sustainable Tourism Business 5 5 5 5
R801D65OJ Introduction to Financial Management 5 5 5 5
R801DL49OJ Sustainable Entrepreneurship and Innovations 5 5 5 5
R801DL52OJ Sustainable Product and Service Design 5 5 5 5
R801DL51OJ Sustainable Pricing and Profitability Planning 5 5 5 5
PROFMOD5
Advanced Management Skills for Tourism Experts

(Choose all)

20
R801DL43OJ Diversity Management 5 5 5 5
R801DL57OJ Management Accounting 5 5 5 5
R801DL47OJ Human Resource Management in Tourism 5 5 5 5
R801DL56OJ Strategic Management in Tourism and Hospitality 5 5 5 5
PROFMOD6
Designing Memorable Experiences and Projects

(Choose all)

25
R801D66OJ Hospitality Experience Design Project 5 5 5 5
R801DL61OJ High-End Experience Design 5 5 5 5
R801D63OJ Destination Experience Management 5 5 5 5
R801DL60OJ Collaborative Experience Design 5 5 5 5
R801D64OJ Development Project 5 5 5 5
TOURD21-1002
RESEARCH AND DEVELOPMENT COMPETENCE

(Choose all)

20
R801DL58OJ Applied Research Methods and Advanced Communication Skills 5 5 5 5
AMKO001 Planning Phase of the Bachelor´s Thesis 5 5 5 5
AMKO002 Implementation Phase of the Bachelor´s Thesis 5 5 5 2.5 2.5
AMKO003 Finishing Phase of the Bachelor´s Thesis 5 5 5 2.5 2.5
Total 210 85 65 65 10 35 50 35 30 25 40 10 35 45 5 35 30 0 25 27.5 12.5 10

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Tourism Competences (2023-)

Ethics

The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-discrimination into account.
• Is able to take responsibility for their own actions and their consequences and reflects on them in accordance with the ethical principles and values of their field. • Takes others into account and promotes equality and non-discrimination. • Take into account the realisation of diversity and accessibility in their actions. • Understands the principles of responsible conduct of research and adheres to them. • Is able to influence society based on ethical values

Start your UAS studies
Nature and Wellbeing in Tourism
Northern Environment and Nature in Tourism
Marketing Project
Digital Marketing and Branding
Safety and Risks in Tourism Industry
Risk Management in Tourism and Hospitality
Legislation in Travel and Tourism
Diversity Management
Applied Research Methods and Advanced Communication Skills
Planning Phase of the Bachelor´s Thesis
Implementation Phase of the Bachelor´s Thesis
Finishing Phase of the Bachelor´s Thesis
Foresight and Risk Management Competence

The student:

• understands safety and security as part of sustainable and responsible tourism
business
• recognises the roles and responsibilities of public and private actors
• applies a proactive safety aspect in his/her work
• knows how to use basic foresight tools in practice
• recognises the importance of risk and crisis management in tourism safety
• is able to foresee and take safety and security issues into consideration when
implementing and developing operations from the perspective of companies, networks
and destinations
• is able to foresee development needs of the personnel's competence from the
perspective of the organisation and the whole field
• is able to take cultural elements into account in safety and crisis communication

Safety and Risks in Tourism Industry
Risk Management in Tourism and Hospitality
Legislation in Travel and Tourism
Sustainable Entrepreneurship and Innovations
Strategic Management in Tourism and Hospitality
Destination Experience Management
Proactive development

The graduating student is able to develop solutions that anticipate the future of their own field, applying existing knowledge and research and development methods.
• Solves problem situations creatively and reforms operating methods together with others. • Is able to work in projects in cooperation with actors of different fields. • Is able to apply existing knowledge in the field in development and utilises research and development methods. • Is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of their field

Marketing Project
Sustainable Entrepreneurship and Innovations
Strategic Management in Tourism and Hospitality
High-End Experience Design
Collaborative Experience Design
Development Project
Planning Phase of the Bachelor´s Thesis
Implementation Phase of the Bachelor´s Thesis
Finishing Phase of the Bachelor´s Thesis
Internationality and multiculturalism

The graduating student is able to operate in multicultural and international operating environments and networks.
• Is familiar with the impacts of their cultural background on their activities and is able to develop operating methods that take multiculturalism into account in their work community.
• Is able to monitor and utilise the international development of their field in their work.
• Is able to communicate internationally in their work tasks.

Tourism and Hospitality in Global Economy
Field Work and Career Options
Finnish 1
Finnish 2
Swedish for Tourism Industry
3rd Language Studies
Basic Training
Advanced Training
Finnish 3
Finnish 4
German Language in Services
Diversity Management
Management Accounting
Sustainable development

The graduating student is familiar with the principles of sustainable development, promotes their implementation and acts responsibly as a professional and a member of society.
• Is able to use information related to their field in finding, implementing and establishing sustainable solutions and operating models. • Understands sustainability challenges, their interdependencies and the various aspects of issues and problems.

Tourism and Hospitality in Global Economy
Nature and Wellbeing in Tourism
Northern Environment and Nature in Tourism
Safety and Risks in Tourism Industry
Sustainable Tourism Business
Introduction to Financial Management
Sustainable Entrepreneurship and Innovations
Sustainable Product and Service Design
Sustainable Pricing and Profitability Planning
High-End Experience Design
Development Project
Diversity Competence

The student:

• knows his/her own cultural background
• is familiar with the Lappish and Arctic operating environment and their cultural
elements and is able to utilise them in a sustainable and responsible manner
• knows how to take into account needs and operating methods of customers,
colleagues and other actors with various cultural and otherwise diverse backgrounds
• knows diversity dimensions as well as recognizes and critically evaluates his/her own
stereotypes and biases towards the others
• knows how to work in culturally and otherwise diverse teams and working
environments
• is able to create multicultural contacts and networks to develop tourism and hospitality
services
• takes diversity issues into consideration when planning, implementing and assessing
tourism-related products and services

Project Management Skills
Career Orientation and Self-Branding
Northern Environment and Nature in Tourism
Diversity Management
Human Resource Management in Tourism
Hospitality Experience Design Project
Learning to learn

The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning.
• Assesses and develops their competence and learning methods in different learning environments. • Is able to acquire, critically assess and appropriately apply the national and international knowledge base and practices of their field. • Also takes responsibility for group learning and sharing what has been learned.

Start your UAS studies
Tourism and Hospitality in Global Economy
Project Management Skills
Designing Customer Experience
Finnish 1
Finnish 2
Swedish for Tourism Industry
3rd Language Studies
Finnish 3
Finnish 4
German Language in Services
Marketing Project
Sustainable Tourism Business
Introduction to Financial Management
Sustainable Product and Service Design
Sustainable Pricing and Profitability Planning
Strategic Management in Tourism and Hospitality
Hospitality Experience Design Project
High-End Experience Design
Development Project
Applied Research Methods and Advanced Communication Skills
Planning Phase of the Bachelor´s Thesis
Implementation Phase of the Bachelor´s Thesis
Finishing Phase of the Bachelor´s Thesis
Service and Experience Design Competence

The student:

• has a command of holistic approach to tourism product development and co-creation
• has a command of contemporary service and experience design as well as their tools
and methods
• is able to adopt multidisciplinary and cross-border thinking in service and experience
design
• has an understanding of multisensory service experiences and knows how to develop
them
• is able to apply creativity skills and generate innovative ideas
• applies a systematic approach for planning, implementing and developing innovative
services and memorable experiences from the perspective of companies, networks
and destinations
• is able to collate, use and apply diverse and relevant information on service and
experience design

Field Work and Career Options
Nature and Wellbeing in Tourism
Introduction to Marketing
Digital Marketing and Branding
Hospitality Experience Design Project
High-End Experience Design
Destination Experience Management
Collaborative Experience Design
Operating in a workplace

The graduating student has versatile working life skills and is able to operate in work communities of their field.
• Is able to work constructively in a work community and promotes their own and their work community’s well-being. • Is able to act professionally in communication and interaction situations at a workplace. • Utilises the opportunities offered by technology and digitalisation in their work. • Understands the complexity of changing working life and their own resilience in changing working life situations. • Has capabilities for an entrepreneurial approach.

Field Work and Career Options
Career Orientation and Self-Branding
Basic Training
Advanced Training
Human Resource Management in Tourism
Hospitality Experience Design Project
Destination Experience Management
Collaborative Experience Design
Hospitality Management Competence

The student:

• is able to assume a customer-oriented, interactive and hospitable way of acting in
his/her work
• knows how to create a competitive edge from his/her service and hospitality skills
• knows how to apply principles of supervisory work and how to manage human
resources
• knows how to apply labour legislation and the main collective labour agreements in
the tourism field
• is able to take the role of a superior and knows his/her duties and responsibilities
• knows how to use local, national and international networks
• knows how to work as a developing superior
• is able to manage oneself and others, solve group conflicts and motivate group
members
• knows how to manage, assess and develop service business processes in the field of
tourism and experience management
• has knowledge and understanding on strategic management principles

Project Management Skills
Designing Customer Experience
Career Orientation and Self-Branding
Introduction to Marketing
Marketing Project
Digital Marketing and Branding
Risk Management in Tourism and Hospitality
Legislation in Travel and Tourism
Sustainable Tourism Business
Introduction to Financial Management
Sustainable Product and Service Design
Sustainable Pricing and Profitability Planning
Management Accounting
Human Resource Management in Tourism
Strategic Management in Tourism and Hospitality
Hospitality Experience Design Project
Destination Experience Management
Collaborative Experience Design
Development Project
Not grouped

Code Name Credits (cr)
TOUCORE21-1002
CORE COMPETENCE

(Choose all)

70
BASMOD1
Direction Towards Tourism

(Choose all)

30
AMKO013 Start your UAS studies 5
R801DL39OJ Tourism and Hospitality in Global Economy 5
R801DL40OJ Project Management Skills 5
R801DL41OJ Designing Customer Experience 5
R801DL42OJ Field Work and Career Options 5
R801D62OJ Career Orientation and Self-Branding 5
BASMOD2
Communication Skills

(Choose ects: 10)

10
VVV30 Finnish 1 5
VVV31 Finnish 2 5
R801DL14OJ Swedish for Tourism Industry 5
R801DL15OJ 3rd Language Studies 5
BASMOD3
Expertise by Practising

(Choose all)

30
R801DL72OJ Basic Training 15
R801DL71OJ Advanced Training 15
TOUPROF21-1002
PROFILING COMPETENCE

(Choose all)

120
TOUFREE21-1002
Free-Choice Electives

(Choose ects: 10)

10
VVV32 Finnish 3 5
VVV33 Finnish 4 5
R801MKTGLOJ German Language in Services 5
PROFMOD1
Nature as Success Factor in Tourism

(Choose all)

10
R801DL67OJ Nature and Wellbeing in Tourism 5
R801DL50OJ Northern Environment and Nature in Tourism 5
PROFMOD2
Creating Value in Tourism Marketing

(Choose all)

15
R801DL45OJ Introduction to Marketing 5
R801DL54OJ Marketing Project 5
R801DL53OJ Digital Marketing and Branding 5
PROFMOD3
Managing Risks and Crises in Tourism Industry

(Choose all)

10
R801DL48OJ Safety and Risks in Tourism Industry 5
R801DL55OJ Risk Management in Tourism and Hospitality 5
PROFMOD4
Sustainability as Core Value in Tourism Business

(Choose all)

30
R801DL46OJ Legislation in Travel and Tourism 5
R801DL44OJ Sustainable Tourism Business 5
R801D65OJ Introduction to Financial Management 5
R801DL49OJ Sustainable Entrepreneurship and Innovations 5
R801DL52OJ Sustainable Product and Service Design 5
R801DL51OJ Sustainable Pricing and Profitability Planning 5
PROFMOD5
Advanced Management Skills for Tourism Experts

(Choose all)

20
R801DL43OJ Diversity Management 5
R801DL57OJ Management Accounting 5
R801DL47OJ Human Resource Management in Tourism 5
R801DL56OJ Strategic Management in Tourism and Hospitality 5
PROFMOD6
Designing Memorable Experiences and Projects

(Choose all)

25
R801D66OJ Hospitality Experience Design Project 5
R801DL61OJ High-End Experience Design 5
R801D63OJ Destination Experience Management 5
R801DL60OJ Collaborative Experience Design 5
R801D64OJ Development Project 5
TOURD21-1002
RESEARCH AND DEVELOPMENT COMPETENCE

(Choose all)

20
R801DL58OJ Applied Research Methods and Advanced Communication Skills 5
AMKO001 Planning Phase of the Bachelor´s Thesis 5
AMKO002 Implementation Phase of the Bachelor´s Thesis 5
AMKO003 Finishing Phase of the Bachelor´s Thesis 5