Study Guide

- Assesses and develops their competence and learning methods in different learning
environments.
- Is able to acquire, critically assess and appropriately apply the national and
international knowledge base and practices of their field.
- Also takes responsibility for group learning and sharing what has been
learned.

- Is able to take responsibility for their own actions and their consequences
and reflects on them in accordance with the ethical principles and values
of their field.
- Takes others into account and promotes equality and non-discrimination.
- Take into account the realisation of diversity and accessibility in their actions.
- Understands the principles of responsible conduct of research and adheres
to them.
- Is able to influence society based on ethical values.

- Is able to work constructively in a work community and promotes their own
and their work community’s well-being.
- Is able to act professionally in communication and interaction situations at a
workplace.
- Utilises the opportunities offered by technology and digitalisation in their
work.
- Understands the complexity of changing working life and their own resilience in
changing working life situations.
- Has an innovative and entrepreneurial attitude towards studies and future working life.

- Solves problem situations creatively and reforms operating methods together with
others.
- Is able to work in projects in cooperation with actors of different fields.
- Is able to apply existing knowledge in the field in development and utilises research and
development methods.
- Is able to seek customer-oriented, sustainable and economically viable solutions,
anticipating the future of their field.
- Is able to generate innovative ideas and apply a systematic approach for planning and
implementing them.

- Is familiar with the impacts of their cultural background on their activities and is able to
develop operating methods.
that take multiculturalism into account in their work community.
- Is able to monitor and utilise the international development of their field in their work.
- Is able to communicate internationally in their work tasks.

- Understands the meaning of financial management and is able to apply it to real life
situations.
- Is able to apply business mathematics into different business related situations.
- Understands the business processes and environments in an international context
- Knows and understands the connection between economics and business in local and
global setting.
- Understands the interaction between environment and business operations
- Foresees the business opportunities.
- Understands the meaning of financing for both companies and individuals.
- Is able to read and analyse financial statement and sustainability reports.
- Is able to recognize sustainability as part of accounting.
- Is able use his/her knowledge of financial management in establishing a company.
- Is able to define the key strategic management goals.
- Is able to understand role of politics and global organisations related to business.

- Has the needed knowledge and skills in marketing, marketing communications and
branding.
- Knows the meaning of consumer behaviour and is able to apply it in practice.
- Is able to retrieve and utilize market information and use customer relationship
management (CRM) system.
- Knows the meaning and usage of International Trade.
- Has the needed skills on sales and customer service.
- Is able to understands the meaning of marketing research, planning, and is able to
implement a marketing research and plan.
- Is able to use the up to date marketing tools.

- Knows and is able to apply and take into account main principles of business law.
- Understands risk management as a tool for business planning and development. The
student is able to evaluate risks and knows risk management tools and regulations.
- Knows and is able to apply and take into account essential labour legislation and the
main collective agreements.
- Knows the legislation governing financial markets.
- Knows the legislation governing financial statements and sustainability reporting.
- Has the needed skills and knowledge for establishing a business.
- Is able to apply marketing legislation.

- Knows the principles of sustainable development in business.
- Is able to take into account the business specifics in the northern region.
- Is able to apply sustainable business models in real life.
- Is able to analyse sustainability problems, challenges and solutions in different time
frames.
- Is able to communicate and convince decision makers about sustainable values, goals,
principles and targets.
- Is able to design and implement strategies towards sustainable business.