Urheilu- ja liikunta-alan trendit ja innovaatiotLaajuus (5 op)

Osaamistavoitteet

After this study unit:
- You develop an understanding of trends and how they develop in society.
- You will receive a basic introduction to the different sport markets around the world.
- You will research various innovations in a sporting context.
- You research sport product/service and you are able to provide your own business design for a future product or service.
- You develop your own business design your for a future product or service.

Competences: Marketing Competence, Proactive Development Competence

Sisältö

  Theme 1. Understand consumers and markets
Theme 2. Develop an understanding for sports innovation.
Theme 3. How to follow trends and societal impact.
Theme 4. Sport Product Development and Business Design

Arviointikriteerit, tyydyttävä (1)

Level 1
Sport trends and innovation:
You have a basic understanding of sport trends and innovation.
You display a basic coverage for the required level but shows an attempt to address the subject. Significant gaps and errors but include >40% of the expected factual content.

Level 2
Sport trends and innovation:
You have a satisfactory understanding of sport trends and innovation.
There may be gaps not developed at the appropriate level, but the overall standard of understanding is satisfactory.

Arviointikriteerit, hyvä (3)

Level 3
Sport trends and innovation:
You know how to describe the topic of sport trends and innovation.
You understand the importance of sport innovation and can site examples. Good understanding of the material with coverage at the appropriate level. Some aspects may not be covered but this would be compensated by the overall quality.

Level 4
Sport trends and innovation:
You have a comprehensive understanding of sport trends and innovation.
You can expand the topic of innovation to include examples and trends that have developed within society. Excellent coverage of the topic, focusing precisely on the set question. Your understanding is articulated such that it contributes to the reader’s understanding. Depth and breadth of content is very good.

Arviointikriteerit, kiitettävä (5)

Level 5
Sport trends and innovation:
You have a comprehensive understanding of sport trends and innovation.
You can expand the topic of innovation to include examples and trends that have been developed within society. You can elaborate with inclusion of sport product development and business design.
Evidence of understanding is outstanding and completely demonstrates understanding of the topics covered. Depth and breadth of content is excellent.