Marketing Research and Planning (5cr)
Code: R301DL13OJ-19001
General information
- Timing
- 01.08.2019 - 31.12.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Bachelor of Business Administration, Business Economics R
- Campus
- Rantavitikka, Jokiväylä 11, Rovaniemi
- Teaching languages
- English
- Degree programmes
- International Business
- Teachers
- Ritva Junna
- Kaisa Lammi
- Course
- R301DL13OJ
Evaluation scale
H-5
Objective
The student knows the principles of marketing research and can apply the results in business planning..
Content
Central concepts and methods of marketing research; working out a questionnaire, conducting a survey and analysing the data, conclusions and marketing planning/plan based on the results of the survey.
Central concepts and theories of marketing planning and marketing tool strategies.
Materials
Tieto puuttuu
Teaching methods
Tieto puuttuu
Assessment criteria, satisfactory (1)
Satisfactory
The student is able to carry out small simple surveys with assistance and knows the basic theory and methods of marketing research and planning.
Assessment criteria, good (3)
Good
The student is able to carry out small surveys with minimum assistance and knows the main theory and methods of marketing research and planning.
Assessment criteria, excellent (5)
Excellent
The student is able to carry out small surveys independently and has a good command of main theory and methods of marketing research. He/she understands the significance of marketing research in decision making and planning in business.