Marketing Research and Planning (5op)
Toteutuksen tunnus: R301DL13OJ-19001
Toteutuksen perustiedot
- Ajoitus
- 01.08.2019 - 31.12.2019
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Tradenomikoulutus, liiketalous R
- Toimipiste
- Rantavitikka, Jokiväylä 11, Rovaniemi
- Opetuskielet
- englanti
- Koulutus
- International Business
- Opettajat
- Ritva Junna
- Kaisa Lammi
- Ryhmät
-
R31D18SInternational Business (day time learning) Rovaniemi autumn 2018
- Opintojakso
- R301DL13OJ
Arviointiasteikko
H-5
Tavoitteet
The student knows the principles of marketing research and can apply the results in business planning.
Sisältö
- Central concepts and methods of marketing research, working out a questionnaire, analysis, conclusions
- Marketing planning and the role of marketing research and its results in marketing planning
Oppimateriaalit
Tieto puuttuu
Opetusmenetelmät
Tieto puuttuu
Arviointikriteerit, tyydyttävä (1)
Satisfactory
The student is able to carry out small simple surveys with assistance and knows the basic theory and methods of marketing research and planning.
Arviointikriteerit, hyvä (3)
Good
The student is able to carry out small surveys with minimum assistance and knows the main theory and methods of marketing research and planning.
Arviointikriteerit, kiitettävä (5)
Excellent
The student is able to carry out small surveys independently and has a good command of main theory and methods of marketing research. He/she understands the significance of marketing research in decision making and planning in business.