Designing Tourism Futures (5cr)

Evaluation scale

H-5

Objective

After completion of the course the student is able to
- recognize central theoretical discussions on foresight and service design in general and within the field of tourism in particular
- critically evaluate the role of foresight and service design in developing service concepts that are better informed for facing future challenges
- critically appraise the combination of foresight and service design methods for the development of tourism service concepts that are economically, socially, culturally, and environmentally responsible
- conceptualize, plan, coordinate, implement, and assess a tourism service design process that takes into account different stakeholder groups as well as broader foresight issues.

Execution methods

Lectures and workshops; teaching profile: FACE-TO-FACE.

Accomplishment methods

Active participation in lectures and workshops.
Individual work.
Group work, report, and presentation.

Content

Service design, service design methods, socially responsible design, value co-creation, human-centered design, stakeholder-centered design, co-design, service interface, customer journey, service development, innovation, future thinking, strategic foresight, foresight methods.

Location and time

On-campus FACE-TO-FACE. This course requires 80% attendance during lectures 16.3-20.3. In addition there is MANDATORY attendance on the presentation day 24.4. During 8.4-17.4 you will be allotted one slot per group to work on your presentation on-campus in the Sinco-lab. The slot will be allotted at the start of the course.

Materials

The literature will be available on Moodle at the beginning of the course.

Teaching methods

This course is offered FACE-TO-FACE on-campus with 20h on-campus lectures/workshops, 6h on-campus group-work in Sinco-lab, one day of on-campus group presentations.
To pass the course you must successfully complete reaction papers, group-work and attend 80% of the lectures/workshops on-campus, and attend the presentation day on-campus.

Exam schedules

24.4 presentation day (attendance required)

Student workload

This course is 5 ECTS = total 135 h of work
This includes 20h lectures/workshops, 6h Sinco-lab group work, 6h presentation day, 103h individual reading and completing assignments

Assessment criteria, satisfactory (1)

Fail (0): The student's performance is deficient, lacking recognition of key theoretical discussions on foresight and service design. There is an inability to critically evaluate the combined use of these concepts for the development of responsible tourism services. The student fails to effectively conceptualize, plan, and assess a tourism service design process that considers different stakeholder groups as well as broader foresight issues.

Sufficient (1): The student's comprehension of essential theoretical discussions on foresight and service design is inadequate. There is a weak evaluation of the combined application of these concepts for the development of responsible tourism services. The student exhibits only a basic proficiency in conceptualizing, planning, and assessing a tourism service design process, with limited consideration for diverse stakeholder groups and broader foresight issues.

Satisfactory (2): The student's understanding of fundamental theoretical discussions on foresight and service design is passable. There is an acceptable evaluation of the combined application of these concepts for the development of responsible tourism services. The student demonstrates only moderate proficiency in conceptualizing, planning, and assessing a tourism service design process, with limited consideration for diverse stakeholder groups and broader foresight issues.

Assessment criteria, good (3)

Good (3): The student understands the fundamental theoretical discussions on foresight and service design. The student is able to evaluate the combined application of these concepts for the development of responsible tourism services. The student demonstrates to be able to conceptualize, plan, and assess a tourism service design process, with consideration for diverse stakeholder groups and broader foresight issues.

Very good (4): The student exhibits a strong understanding of fundamental theoretical discussions on foresight and service design. There is a critical evaluation of the combined application of these concepts for the development of responsible tourism services. The student displays a thorough understanding of how to conceptualize, plan, and assess a tourism service design process, with thoughtful consideration for diverse stakeholder groups and broader foresight issues.

Assessment criteria, excellent (5)

Excellent (5): The student demonstrates an exceptional command of fundamental theoretical discussions on foresight and service design. The student’s ability to critically evaluate the combined application of these concepts for responsible tourism services is outstanding. The student exhibits an extraordinary level of understanding in conceptualizing, planning, and assessing a tourism service design process, with meticulous consideration for diverse stakeholder groups and broader foresight issues.

Qualifications

Intermediate Studies in Tourism Research, especially Producing and Consuming Tourism Experiences or Experience Design

Further information

Course feedback will be collected at the end of the course through Moodle in addition to a general feedback session after the presentation.
Feedback on the individual assignment includes your grade.
Feedback on the group assignment includes general class comments as well as the grade for your presentation.