Christmas Experience Academy (5cr)

Evaluation scale

H-5

Objective

After completion of the course the student is able to
- recognize central theoretical discussions on tourism experience
- analyze the production and consumption of tourism experiences
- critically evaluate how the theories and models related to the experience economy can be used to develop commercial tourism experiences
- recognize the organizational characteristics of Christmas as an economic and socio-cultural phenomenon.

Execution methods

Online and on-site teaching: lectures (20 h), workshops (20 h) with commissioners, independent work (85 h).

Accomplishment methods

Active participation in lectures, workshops and the one-week intensive programme.
e-portfolio, group work report and presentations.

Content

Tourism experience, Meaningful experiences, Destination experiences, Value co-creation, Experience economy, Christmas as an organizational phenomenon, Storytelling, Embodiment in tourism experiences.

Materials

Reading package including peer-reviewed articles will become available at the beginning of the course.

Teaching methods

This course includes mandatory attendance on-site of all sessions during the intensive week 23.9.-27.9.2024

This course also includes an online period before and after the intensive week.

Assessment criteria, satisfactory (1)

Fail: Performance is highly deficient or erroneous. The work may be based on serious misunderstandings.

Sufficient and satisfactory (1-2): Performance is lacking in scope, superficial, or corresponds poorly to the assignment. The author merely lists things out of context or addresses them one-sidedly. The work may contain errors or obscurities.

Assessment criteria, good (3)

Good and very good (3- 4): Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify. The author has addressed the issue comprehensively. The work may contain some deficiencies.

Assessment criteria, excellent (5)

Excellent (5): Performance delineates an extensive whole and the author can apply knowledge in a multifaceted way or place it in various contexts. The work manifests independency and insight, and it is a flawless entity that involves justified thinking or critical contemplation. The work is well written and implemented.

Qualifications

Not required