Christmas Experience Academy (5op)

Arviointiasteikko

H-5

Tavoitteet

After completion of the course the student is able to
- recognize central theoretical discussions on tourism experience
- analyze the production and consumption of tourism experiences
- critically evaluate how the theories and models related to the experience economy can be used to develop commercial tourism experiences
- recognize the organizational characteristics of Christmas as an economic and socio-cultural phenomenon.

Toteutustavat

Online and on-site teaching: lectures (20 h), workshops (20 h) with commissioners, independent work (85 h).

Suoritustavat

Active participation in lectures, workshops and the one-week intensive programme.
e-portfolio, group work report and presentations.

Sisältö

Tourism experience, Meaningful experiences, Destination experiences, Value co-creation, Experience economy, Christmas as an organizational phenomenon, Storytelling, Embodiment in tourism experiences.

Oppimateriaalit

lukupaketti tulee saataville kurssin alussa

Opetusmenetelmät

Kurssi sisältää pakollisen läsnäolon paikan päällä kaikille intensiiviviikon luentoihiin 23.9.-27.9.2024

Kurssi sisältää myös verkkojakson ennen ja jälkeen intensiiviviikkoa.

Arviointikriteerit, tyydyttävä (1)

Fail: Performance is highly deficient or erroneous. The work may be based on serious misunderstandings.

Sufficient and satisfactory (1-2): Performance is lacking in scope, superficial, or corresponds poorly to the assignment. The author merely lists things out of context or addresses them one-sidedly. The work may contain errors or obscurities.

Arviointikriteerit, hyvä (3)

Good and very good (3- 4): Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify. The author has addressed the issue comprehensively. The work may contain some deficiencies.

Arviointikriteerit, kiitettävä (5)

Excellent (5): Performance delineates an extensive whole and the author can apply knowledge in a multifaceted way or place it in various contexts. The work manifests independency and insight, and it is a flawless entity that involves justified thinking or critical contemplation. The work is well written and implemented.

Esitietovaatimukset

Not required