Markkinoinnin perusteet (5op)
Toteutuksen tunnus: R301DL57OJ-3003
Toteutuksen perustiedot
- Ilmoittautumisaika
- 01.10.2021 - 07.01.2022
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 24.01.2022 - 04.03.2022
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Tradenomikoulutus, liiketalous R
- Opetuskielet
- englanti
- Paikat
- 0 - 50
- Koulutus
- International Business
- Opettajat
- Robert Patterson
- Tuija Kuisma
- Vastuuopettaja
- Tuija Kuisma
- Ryhmät
-
R31D21SInternational Business (full time day studies) Rovaniemi autumn 2021
- Opintojakso
- R301DL57OJ
Arviointiasteikko
H-5
Tavoitteet
The student knows the principles of marketing and understands the modern marketing thinking.
He / she knows the tasks of marketing in a company, target group thinking and factors influencing consumer behaviour.
The student understands the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company.
The student understands the marketing mix and understands responsible marketing practices.
Competences: Marketing and Sales Competence
Sisältö
- Marketing thinking
- Segmentation
- Company´s external and internal operation environment
- Marketing mix
- Marketing tools
- Responsible marketing
Arviointikriteerit, tyydyttävä (1)
Level 1
Principles of marketing:
The student knows the principles of marketing and the tasks of marketing in a company.
With assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the role of marketing as a success factor for business.
Level 2
Principles of marketing:
The student can explain the principles of marketing and the tasks of marketing in a company.
With minimum assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the marketing tools.
Arviointikriteerit, hyvä (3)
Level 3
Principles of marketing:
The student understands the principles of marketing and the tasks of marketing in a company.
He/she is able to find suitable marketing tools for business situations.
He/she can evaluate the chosen marketing tools.
Level 4
Principles of marketing:
The student has a good understanding of the principles of marketing and the tasks of marketing in a company.
He/she is has a good command of the marketing tools for business situations.
He/she can evaluate the chosen marketing tools.
Arviointikriteerit, kiitettävä (5)
Level 5
Principles of marketing:
The student has a command of and can apply the principles of marketing and the tasks of marketing in a company.
He/she can create a successful marketing mix for the business situations at hand.
He/she can critically evaluate the chosen marketing tools.
Esitietovaatimukset
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