Introduction to Marketing (5cr)
Code: R301DL57OJ-3003
General information
- Enrollment
- 01.10.2021 - 07.01.2022
- Registration for the implementation has ended.
- Timing
- 24.01.2022 - 04.03.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Bachelor of Business Administration, Business Economics R
- Teaching languages
- English
- Seats
- 0 - 50
- Degree programmes
- International Business
- Teachers
- Robert Patterson
- Tuija Kuisma
- Teacher in charge
- Tuija Kuisma
- Groups
-
R31D21SInternational Business (full time day studies) Rovaniemi autumn 2021
- Course
- R301DL57OJ
Evaluation scale
H-5
Objective
The student knows the principles of marketing and understands the modern marketing thinking.
He / she knows the tasks of marketing in a company, target group thinking and factors influencing consumer behaviour. The student understands the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company.
The student understands the marketing mix and understands responsible marketing practices.
Competences: Marketing and Sales Competence
Content
- Marketing thinking
- Segmentation
- Company´s external and internal operation environment
- Marketing mix
- Marketing tools
- Responsible marketing
Assessment criteria, satisfactory (1)
Level 1
Principles of marketing:
The student knows the principles of marketing and the tasks of marketing in a company.
With assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the role of marketing as a success factor for business.
Level 2
Principles of marketing:
The student can explain the principles of marketing and the tasks of marketing in a company.
With minimum assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the marketing tools.
Assessment criteria, good (3)
Level 3
Principles of marketing:
The student understands the principles of marketing and the tasks of marketing in a company.
He/she is able to find suitable marketing tools for business situations.
He/she can evaluate the chosen marketing tools.
Level 4
Principles of marketing:
The student has a good understanding of the principles of marketing and the tasks of marketing in a company.
He/she is has a good command of the marketing tools for business situations.
He/she can evaluate the chosen marketing tools.
Assessment criteria, excellent (5)
Level 5
Principles of marketing:
The student has a command of and can apply the principles of marketing and the tasks of marketing in a company.
He/she can create a successful marketing mix for the business situations at hand.
He/she can critically evaluate the chosen marketing tools.
Qualifications
NULL