E-Commerce and Internet Marketing (5cr)

Objective

The student learns the terminology of eCommerce and Internet Marketing. He/she knows the significance of eCommerce and Internet Marketing in business. The student is able to use e-commerce and Internet Marketing tools in the business situation at hand.

Content

Tieto puuttuu

Assessment criteria, satisfactory (1)

Satisfactory

Student knows the basic terminology of E-commerce and Internet Marketing. She/he is able to use e-commerce and Internet Marketing tools with assistance.

Assessment criteria, good (3)

Good

Student is able to use the terminology in business context. She/he is able to use E-commerce and Internet Marketing tools independently.

Assessment criteria, excellent (5)

Excellent

Student is able to apply theoretical knowledge in practice. She/he is able to use E-commerce and Internet Marketing tools independently and critically in challenging marketing situations.