Verkkokauppa ja Internet-markkinointi (5op)

Osaamistavoitteet

The student learns the terminology of eCommerce and Internet Marketing. He/she knows the significance of eCommerce and Internet Marketing in business. The student is able to use e-commerce and Internet Marketing tools in the business situation at hand.


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Sisältö

Tieto puuttuu

Arviointikriteerit, tyydyttävä (1)

Satisfactory

Student knows the basic terminology of E-commerce and Internet Marketing. She/he is able to use e-commerce and Internet Marketing tools with assistance.

Arviointikriteerit, hyvä (3)

Good

Student is able to use the terminology in business context. She/he is able to use E-commerce and Internet Marketing tools independently.

Arviointikriteerit, kiitettävä (5)

Excellent

Student is able to apply theoretical knowledge in practice. She/he is able to use E-commerce and Internet Marketing tools independently and critically in challenging marketing situations.