Staged Experience Design (5cr)

Evaluation scale

H-5

Content scheduling

To give the students the knowledge and theory on designing staged/choreographed/acted experiences, storytelling and online experiences and services and pricing the experiences.
For the student:
•staged/choreographed/acted experience design (theory and workshop)
•storification and storyscaping
•authenticity
•customers path design
•customer groups and understanding
•Development part: Taking over the commission; to make real goals, to plan the development work and realize it
•Source literature; Professional, research based and scientific literature targeted to the theme of the development project.

Objective

Developing Online and Off-line Experiences
Developing Experiences (project)
The objective is to give the student the knowledge and theory on designing staged/choreographed/acted experiences for a certain target group. The student will get deeper understanding of the customer’s path design by using various methods and tools of storytelling, offline and online experience and service design. The student will learn particular issues related to pricing meaningful experiences.

Content

Tieto puuttuu

Location and time

Rovaniemi, spring 2021

Materials

Pine, B.J & Gilmore, J. H. 2011. The experience economy. (Updated edition.) Boston: Harvard Business Review Press.
Stickdorn & Scneider 2010. This is Service Design Thinking. http://thisisservicedesignthinking.com/
Wang, N. 1999. Rethinking authenticity in tourism experiences. Annals of Tourism Research. Vol 26, No. 2, 349-370, Elsevier.
Other literature will be announced in the beginning of the study unit.

Teaching methods

Lectures, workshops, field work, company visits, presentations/pitching, academicpaper, reflective learning assignments.
Cooperation with the Kempten University and Breda University, if there is no COVID-19 restrictions
Intensive week in late April/early May.

Employer connections

Cooperation with tourism related companies and organizations.

International connections

Cooperation with the Kempten University and Breda University, if no COVID-19 restrictions.
International group of students.

Completion alternatives

Please contact the teachers.

Student workload

5 ECTS = 133 hours of student work.

Assessment criteria, satisfactory (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student has rather a good command of the theoretical content of the study unit and is able to apply it somehow in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The assignments are performed mostly according to the instructions.

Very good (4)
The student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)

The student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. He/she participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Qualifications

NULL