Developing Destination Experience (5op)

Arviointiasteikko

H-5

Tavoitteet

Responsible Destination Management
International Destination Experience Project (project)
The student has a holistic view of the competitive destination management and its complexity due to globalisation. He/she can distinguish, analyse and evaluate success factors and challenges related to managing destinations and destination experiences according to the principles of the responsible tourism business.

Sisältö

Tieto puuttuu

Aika ja paikka

Online during 14 September - 6 November 2020. The workshop may be organised both online and offline.

Oppimateriaalit

The list of the reading materials is updated on yearly basis. Each student will familiarise oneself in approx. 15 book chapters/journal articles in addition to other materials, e.g. lecture and/or web-based materials during the study unit.

Here are some examples of the reading material:The finalised list of reading material will be introduced in the beginning of the study unit.


Dimoska, T. et al. 2012. Competitiveness strategies for supporting economic development of the touristic destination. Procedia - Social and Behavioral Sciences 44 ( 2012 ) 279 – 288.

Folorunso Adeyinka-Ojoa,S. 2014. A framework for rural tourism destination management andmarketing organisations. Procedia - Social and Behavioral Sciences 144 ( 2014 ) 151 – 163.

Heimtun, B. – Jóhannesson, G. – Tuulentie, S. 2014. Northern Lights Tourism in Iceland, Norway and Finland. https://www.researchgate.net/publication/273513476_Northern_Lights_Tourism_in_Iceland_Norway_and_Finland

Kim, J-H. 2014. The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management 44 (2014) 34-45.

Kylänen, M. – Mariani, M. 2014. Cooperative and Coopetitive Practices: Cases from the Tourism Industry (Book Chapter 8 in Tourism Management, Marketing, and Development)

Neuhofer, B., Buhalis, D., Ladkin, A.Conceptualising technology enhanced destination experiences. Journal of Destination Marketing and Management 1, (2012), 36-46.

Opetusmenetelmät

Pedagogical arrangements are based on multi-method approach. Contact lessons incl. lectures, seminars, and visiting lecturers from tourism industry.. There is a foresight workshop organised related to a current issue in international tourism.
Globalisation of the tourism industry increases the complexity of managing tourism destinations. Destination competitiveness is based on destination management that emphasises sustainable planning and development. Students understand the strategic concepts of destination environments and the significance of a multi-stakeholder perspective. Future-oriented adaptations, scenarios and best practise case studies of tourism destinations give students a holistic view of the success factors and challenges of destination management.
After completion of the study unit the student is able to
• describe and explain the concepts discussed in the destination marketing and management literature
• critically evaluate the multiple forms of understanding and conceptualizing destinations and destination experiences
• distinguish the success factors and challenges of tourism destination and destination experiences
• critically analyse the principles for promoting the competitiveness and sustainability of tourism destinations
• evaluate the role of strategy in developing and managing destinations and destination experiences
Contents
• Competitive Destination management (e.g. IQM, EDEN)
• Destination branding and marketing
• Destination experience
• Multi-stakeholder processes
• Public-Private Partnerships (PPP)
• Destination management strategies
• Safety and risk management
• Foresight in destinations
• Destination development: success factors and challenges

Kansainvälisyys

International visiting lecturers

Opiskelijan ajankäyttö ja kuormitus

Calculation of learning resources are given in the beginning of the study unit.
133 h/ 5 ECTS

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has very basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got very little understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has a lot of difficulties in applying them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got vague understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. Most of the assignments are performed mostly according to the instructions.

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. She/he is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Esitietovaatimukset

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