International Marketing (5op)
Toteutuksen tunnus: R301DL67OJ-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 05.10.2020 - 25.12.2020
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 21.01.2021 - 12.03.2021
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 5 op
- Toteutustapa
- Etäopetus
- Yksikkö
- Tradenomikoulutus, liiketalous R
- Toimipiste
- Rantavitikka, Jokiväylä 11, Rovaniemi
- Opetuskielet
- englanti
- Koulutus
- International Business
- Opettajat
- Tuija Kuisma
- Kati Koivunen
- Vastuuopettaja
- Kati Koivunen
- Ryhmät
-
R31D19SInternational Business (day time learning) Rovaniemi autumn 2019
- Opintojakso
- R301DL67OJ
Arviointiasteikko
H-5
Tavoitteet
The student understands basic principles of global marketing and knows the global marketing environment and he/she is able to operate in it.
The student is able to deliver marketing strategies for international target groups. He/she understands the meaning of cultures and international networks from a marketing perspective and he/she is able to actively participate in international marketing projects.
The student understands responsible global consumer perspective and he/she understands how it impacts the future of marketing.
Competences: Internationality and Multiculturalism Competence, Marketing and Sales Competence
Sisältö
- Understanding and analysing of global markets
- Planning of international marketing
- Networking skills and leadership in networks
- Cross-cultural knowledge in international marketing
- Global consumer
Arviointikriteerit, tyydyttävä (1)
Level 1
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in simple contexts. He/she understands opportunities and challenges of international markets.
Level 2
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in different contexts. He/she understands opportunities and challenges of international markets.
Arviointikriteerit, hyvä (3)
Level 3
The basic principles of global marketing
The student is able to utilise different marketing methods in international marketing.
He/she is able to analyse opportunities and challenges of international markets.
Level 4
The basic principles of global marketing
The student is able to evaluate and utilise different marketing methods in international marketing.
He/she is able to utilise opportunities and challenges of international markets.
Arviointikriteerit, kiitettävä (5)
Level 5
The basic principles of global marketing
The student is able to critically evaluate and utilise different marketing methods in international marketing.
He/she is able to evaluate and utilise opportunities and challenges of international markets
Esitietovaatimukset
NULL