Marketing Project (5cr)
Code: R301DL66OJ-3001
General information
- Enrollment
- 16.03.2020 - 24.08.2020
- Registration for the implementation has ended.
- Timing
- 01.09.2020 - 31.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 1 cr
- Mode of delivery
- Distance learning
- Unit
- Bachelor of Business Administration, Business Economics R
- Campus
- Rantavitikka, Jokiväylä 11, Rovaniemi
- Teaching languages
- English
- Degree programmes
- International Business
- Teachers
- Tuija Kuisma
- Liiketalouden koulutus, DP, Rovaniemi AMK
- Teacher in charge
- Tuija Kuisma
- Course
- R301DL66OJ
Evaluation scale
H-5
Objective
The student is able to identify the customer and their needs in order to make a suitable marketing plan for implementation. He/she is able carry out a marketing project for a customer or a business commissionaire. He/she is able to utilise current marketing tools. The student is able to apply project management tools in creating and implementing a marketing project case.
Content
- marketing plan and implementation
- marketing project
- current marketing tools: social media and SEO
- customer oriented marketing project
- project management tools in the context of marketing
Materials
Material is provided during the study unit implementation
• Online materials
• Moodle –materials
Teaching methods
Learning process is organized through the project work and problem-solving process. It includes teamwork, team tasks, team tutoring, independent studies and knowledge acquisition activities.
Employer connections
The project is carried out as part of a real work life marketing campaign.
International connections
International exchange students will be participating the course and the project with the degree program students.
Assessment criteria, satisfactory (1)
Satisfactory (1)
Good (3)
Excellent (5)
The student is able to contribute in planning and implementing a marketing project. He/she is able to recognise knowledge and skills needed in creating solutions for the given marketing project case.
He/she is able to take into account the customer’s needs.
Assessment criteria, good (3)
The student is able to give a significant input and apply critical thinking in planning and implementing a marketing project for a customer. He/she is able to apply gained knowledge and skills in creating solutions for the given marketing project case.
Assessment criteria, excellent (5)
The student is able to efficiently plan and implement a marketing project for a customer. He/she is able to apply gained knowledge and skills in creating relevant and justified solutions for the given marketing project case.
Qualifications
NULL
Further information
Project will be integrated to all study units of this autumn.