International Marketing and Sales (5cr)

Evaluation scale

H-5

Objective

The student knows the international marketing concepts welland can apply well the marketing tools for the specific case at hand  for international business in a small marketing/business plan/project. He/she can take into account independently different international business environments and cultures when choosing the best suited marketing tools and sales techniques and sales process for the target group at hand.

Content

- Marketing tools
- Sales techniques and sales process in international business in different business environments, including cultural challenges in sales work
- Team work in international business context in international teams
- Carrying out a simple business or marketing planning project for a commissioner or an own business/marketing idea

Materials

To be announced at the beginning of the course.

Teaching methods

Pedagogical arrangements are organised through a project work and topics and problems connected to it. Team work and the student's own information search and problem solving is an essential part of the work.

Assessment criteria, satisfactory (1)

Satisfactory

Understands the basic international marketing concepts and can apply marketing and sales techniques with assistance for international business in a small marketing/business project/plan. He/she can take into account with assistance different international business environments when choosing the marketing tools and sales techniques and sales process for the target group.

Assessment criteria, good (3)

Good

The student knows the main international marketing concepts and can apply the marketing for international business in a small marketing/business plan/project. He/she can take into account independently different international business environments when choosing the marketing tools and sales techniques and sales process for the target group at hand.

Assessment criteria, excellent (5)

Excellent

The student knows the international marketing concepts well and can apply the marketing tools well for the specific case at hand, for international business in small marketing/business plan/project. He/she can take into account independently different international business environments when choosing the best suited marketing tools and sales techniques and sales process for the target group at hand.