Customer Experience Management in Tourism (15 cr)
Code: R81ML33OJ-18004
General information
Enrollment
01.11.2024 - 08.11.2024
Timing
01.08.2024 - 31.07.2025
Credits
15 op
Mode of delivery
Contact teaching
Teaching languages
- Finnish
Seats
0 - 5
Degree programmes
- Degree Programme in Tourism
Objective
Tieto puuttuu
Content
General weekly schedule:Mondays: theory, together with group R81M17STuesdays and Thursdays: independent studyWednesdays: workshops, themed coachingFridays: coaching in general, commissioner present when askedCheck the exact times on TimeEdit!
Weekly themes:Before Week 9: pre-reading on Chaffey & Smith. Chapter 1.W9. Introduction and Big Picture of eCommerce, blogging workshop.W10. Independent studyW11.Service Dominant LogicW12. Service Dominant Logic.W13. ecommerce.Learning Café, social media workshop,exam.W14.ecommerce.W15. Trends and Customer Behaviour. Visit to Sompio 9.-10.4.W16. Trends and Customer Behaviour. Google form workshop.W17. Customer Relationship Management. CRM workshop, MailChimp workshop.W18. Customer Relationship ManagementW19. Coaching + dress rehearsalsW20. Presentations
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Tieto puuttuu
Qualifications
NULL