Managing Cultural Events (5cr)

Evaluation scale

H-5

Objective

The course aims to evaluate and analyze the multi-faceted managing challenges of cultural events. It covers the phenomenon of cultural events on different levels. The special focus of the course is in events as nexus of culture and tourism and policy implications resulting from this, event impacts, managing of networks and creating holistic event experiences.

After completion of the course the student is able to
- evaluate and plan event-based tourism and cultural policies
- analyze and anticipate economic, social, cultural, and environmental impacts of events
- identify and manage networks associated with cultural events
- design holistic event experiences.

Execution methods

The course uses flipped classroom method where students familiarize themselves independently with the topic before the class through the assigned material and the classroom time is used for deepening the understanding on the topic by discussions and group work.

Independent preparation for classes (20 h), classroom discussions and workshops (20 h), independent case study (100 h).

Accomplishment methods

Independent preparation for the classes (1 ECTS).
Active classroom participation (75 % participation required) (1 ECTS).
Case study (3 ECTS).

Content

Cultural events, events as a part of tourism, event policy, event impacts, network-based event management, event experience design.

Location and time

Online lectures

Materials

To be given by the lecturer.

Assessment criteria, satisfactory (1)

Fail: Performance is highly deficient or erroneous. The work may be based on serious misunderstandings.

Sufficient and satisfactory (1-2): Performance is lacking in scope, superficial, or corresponds poorly to the assignment. The author merely lists things out of context or addresses them one-sidedly. The work may contain errors or obscurities.

Assessment criteria, good (3)

Good and very good (3-4): Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify. The author has addressed the issue comprehensively. The work may contain some deficiencies.

Assessment criteria, excellent (5)

Excellent (5): Performance delineates an extensive whole and the author can apply knowledge in a multifaceted way or place it in various contexts. The work manifests independency and insight, and it is a flawless entity that involves justified thinking or critical contemplation. The work is well written and implemented.

Further information

Course description

Credits: 5 ECTS

Aim:
The course aims to evaluate and analyze the multi-faceted managing challenges of cultural events. It covers the phenomenon of cultural events in different levels. Special focus of the course is in events as nexus of culture and tourism and policy implications resulting from this, event impacts, managing of networks and creating holistic event experiences.

After completion of the course the students is able to:
-evaluate and plan event-based tourism and cultural policies
-analyze and anticipate economic, social, cultural, and environmental impacts of events
-identify and manage networks associated with cultural events
-design holistic event experiences

Content:
-Cultural events, events as a part of tourism, event policy, event impacts, network-based event management, event experience design

Previous studies:
-

Teaching and study methods:
The course consists of a starting lecture and a final discussion lecture. In the starting lecture, the students will receive a project assignment instructed by the responsible teacher.
The course topic will be introduced by the teacher and then studied independently through the course material. The assigned study project will be carried out as a group work, or independently in case the student is unable to participate in the fieldwork at the course period. Moodle is used to communicate and share course materials.

Lectures (8h) Independent studying of the course materials (32h),
Independent case study (100 h).

Requirements:
Case study (4 ECTS)
Presentation of the study results (1 ECTS)
Literature to be given by the lecturer.

Timing:
3rd period

Tutor:
University Teacher of Tourism Research (Anna-Emilia Haapakoski)