Design Thinking and Creativity (5cr)

Evaluation scale

H-5

Objective

Design thinking refers to the cognitive, strategic and practical processes by which design concepts. Design thinking and creativity mean the human-centred innovative open problem solving process decision makers use to solve real world problems. Design thinking can improve not only product innovation but also decision making in other fields, such as management, public health, and organizations in general. Design thinking is fundamentally multi-epistemic, using multiple ways of knowing (thinking, feeling, sensing and intuiting) and producing creative problem solving.
The objective is that students are able to create solutions to different service design problems in interdisciplinary teams. Different competencies are developed, such as prototyping skills, emotional skills, capability of adopting perspectives, empathy and a certain mindset. The development of these creative competencies culminates in the acquisition of creative confidence, which assures the students of their own ability of acting and thinking creative.

Content

Stages of design thinking
Creative steps
Development of creative confidence and competence through design thinking
Practical team project.

Location and time

TEAMS-contacts scheduled:

19.1.2022 at 17-21. (*)
29.3.2022 at 17-21. (*)
(*) Schedules may be further specified (inc. additional online contact sessions).

Attendance compulsory in contact teaching.

Materials

Recommended literature (more comprehensive list will be provided during the course):

Business model innovation:
Osterwalder A., Pigneur Y. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Foss N. & Saebi T. (edt.) (2015) Business model innovation. Oxford University Press.
Afuah Alla (2014). Business model innovation. Routledge.
Articles in academic journals.

Design thinking:
Tim Brown - Change by Design, Revised and Updated : How Design Thinking Transforms Organizations and Inspires Innovation (2019)
HBR's 10 Must Reads on Design Thinking (Paperback and ebook, 2020)
IDEO introduction to design thinking https://www.ideou.com/pages/design-thinking
Futurice - Lean Service Creation - https://futurice.com/lean-service-creation

Creativity:
David Kelley, Tom Kelley - Creative Confidence : Unleashing the Creative Potential within Us All (2015)

Articles, books and online resources.

Teaching methods

-Integrated learning.
-Team assignment.
-Individual creativity and development of competences needed in the future working life.

Attendance compulsory in contact teaching.

Assessment criteria, satisfactory (1)

0: The student did not submit the course assignments or these assignments did not meet the minimal quality requirements presented in the class.
1-2: The student has participated in the team project delivered the assignments, which are prepared generally according to the defined requirements. The student understands mostly correctly the subject matter concepts and is able to apply them. However, there is a room for development in the content of the assignments. Organizational challenges and recommendations are rather general and are not elaborated in details.

Assessment criteria, good (3)

3-4:The student has actively taken part in the team project and delivered the assignments, which are prepared according to the requirements presented in the class. The student understand very well the subject matter concepts and is able to apply them correctly. The student also understands well the role of design thinking and creativity in the definition of the business strategy, competitive differentiation (brand promise) and profitability. Additionally, the student is able to give useful development recommendations utilizing his/her knowledge and skills on the subject.

Assessment criteria, excellent (5)

5: The student has actively taken part in the team project and delivered the course assignments and these are prepared according to the requirements presented in the class. The student understands deeply the subject matter concepts and is able to apply them correctly. The student also understands well and is able to analyze critically different factors in the planning and implementation of design management and creativity. Moreover, the student is able to give useful development recommendations with proper argumentation in different situations.