Marketing Project (5cr)
Code: R301DL66OJ-3003
General information
- Enrollment
- 01.03.2022 - 05.09.2022
- Registration for the implementation has ended.
- Timing
- 01.08.2022 - 31.12.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Bachelor of Business Administration, Business Economics R
- Teaching languages
- English
- Seats
- 0 - 50
- Degree programmes
- International Business
- Teachers
- Robert Patterson
- Tuija Kuisma
- Teacher in charge
- Tuija Kuisma
- Groups
-
R31D21SInternational Business (full time day studies) Rovaniemi autumn 2021
- Course
- R301DL66OJ
Evaluation scale
H-5
Objective
The student is able to identify the customer and their needs in order to make a suitable marketing plan for implementation. He/she is able carry out a marketing project for a customer or a business commissionaire. He/she is able to utilise current marketing tools. The student is able to apply project management tools in creating and implementing a marketing project case.
Content
- marketing plan and implementation
- marketing project
- current marketing tools: social media and SEO
- customer oriented marketing project
- project management tools in the context of marketing
Materials
Material is provided during the study unit implementation
• Online materials
• Moodle –materials
Topics to include, but not limited to:
- marketing plan and implementation
- marketing project
- current marketing tools: social media and SEO
- customer oriented marketing project
- project management tools in the context of marketing
Teaching methods
The student is able to identify the customer and their needs in order to make a suitable marketing plan for implementation. He/she is able carry out a marketing project for a customer or a business commissionaire. He/she is able to utilize current marketing tools. The student is able to apply project management tools in creating and implementing a marketing project case.
Employer connections
The project is carried out as part of a real work life marketing campaign.
Assessment criteria, satisfactory (1)
Satisfactory (1)
Good (3)
Excellent (5)
The student is able to contribute in planning and implementing a marketing project. He/she is able to recognise knowledge and skills needed in creating solutions for the given marketing project case.
He/she is able to take into account the customer’s needs.
Assessment criteria, good (3)
The student is able to give a significant input and apply critical thinking in planning and implementing a marketing project for a customer. He/she is able to apply gained knowledge and skills in creating solutions for the given marketing project case.
Assessment criteria, excellent (5)
The student is able to efficiently plan and implement a marketing project for a customer. He/she is able to apply gained knowledge and skills in creating relevant and justified solutions for the given marketing project case.
Qualifications
NULL