Nature Based Tourism and Business DevelopmentLaajuus (5 cr)

Objective

After the study unit the student
- can name nature sports as part of nature tourism and the tourism industry,
- know how to plan, implement and analyze various activities that take place in nature, taking into account safety factors, sustainable development principles and natural diversity,
- can name the national nature legislation,
- discover the seasonal approach to this business type and the business models adopted to extract optimal net profits,
- learn from a European platform that will provide case studies of entrepreneurs and established businesses that work within the industry and learn the obstacles and the benefits of working with mother-nature.

Content

Content:

- Nature tourism
- Creating experiences, services, safety, sustainable development,
- Project leading

Assessment criteria, satisfactory (1)

Level 1
Nature tourism and its´ sustainable development:
The student has a basic understanding of the nature sport industry and explores seasonal business types.

Level 2
Nature tourism and its´ sustainable development:
The student can describe the nature sport industry and provides an overview of seasonal business types.

Assessment criteria, good (3)

Level 3
Nature tourism and its´ sustainable development:
The student can describe the nature sports industry confidently and seasonal business types. She/he is able to analyse nature sport business operations and provide development, safety and sustainability recommendations and/or observations.

Level 4
Nature tourism and its´ sustainable development:
The student has a good understanding of the nature sport industry and seasonal business types. The student is able to analyse nature sport business operations and provide development, safety and sustainability recommendations and/or observations. Based on observations and recommendations, she/he is able to develop new nature sport products.

Assessment criteria, excellent (5)

Level 5
Nature tourism and its´ sustainable development:
The student has a comprehensive understanding of the nature sport industry and seasonal business types. The student is able to confidently analyse nature sport business operations and provides development, safety and sustainability recommendations and/or observations. Based on industry observations, she/he is able to develop business and product innovations.

Further information

Implementation in English.

It is possible for students from HUMAK University to participate in the implementation based on a separate agreement.