Digital MarketingLaajuus (5 cr)
Course unit code: C-02509-3011612
General information
- Credits
- 5 cr
- Institution
- Turku University of Applied Sciences
Objective
Student understans the concept multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
- digital business environment - search engine optimization - creating action on the web site - functional web site - building networks in digital environment