International Marketing and SellingLaajuus (5 cr)
Course unit code: C-02509-3011548
General information
- Credits
- 5 cr
- Institution
- Turku University of Applied Sciences
Objective
Student utililzes the networks as means of internationalizing. Student takes into account international business and corporate cultures. Student knows common internationalizing strategies and can choose the most feasible approach in each case
Content
Student implements an international project e.g market survey, trade fair, customer event, international sales campaign