Theory and Practice of Entrepreneurship in Tourism (5cr)

Objective

The course focuses to analyze entrepreneurship as a practice which create new economic activity and renew economic landscape in tourism. The course gives students an opportunity to develop an awareness of the role of entrepreneurship in the economy, society and especially in tourism. After completion of the course the student is able to
- describe and analyze entrepreneurship as behavior in postmodern economy
- analyze how entrepreneurs and tourism firms can be supported in the turbulent market settings.

Content

The nature and genealogy of the entrepreneurship as a creative activity without knowing precisely the goal. The characteristics of opportunities, the individuals who discover and exploit them, the processes of resource acquisition and the strategies to exploit and protect entrepreneurial profits.

Qualifications

YMAT0100 Basic Studies in Tourism Research
YMAT0216 Financial Management and Control in Tourism Business

Assessment criteria, satisfactory (1)

Sufficient and satisfactory (1–2)
Performance is lacking in scope, superficial, or corresponds poorly to the assignment. The author merely lists things out of context or addresses them one-sidedly. The work may contain errors or obscurities.

Assessment criteria, good (3)

Good and very good (3–4)
Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify. The author has addressed the issue comprehensively. The work may contain some deficiencies.

Assessment criteria, excellent (5)

Excellent (5)
Performance delineates an extensive whole and the author can apply knowledge in a multifaceted way or place it in various contexts. The work manifests independency and insight, and it is a flawless entity that involves justified thinking or critical contemplation. The work is well written and implemented.

Assessment criteria, approved/failed

Pass
Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify.

Fail
Performance is highly deficient or erroneous. The work may be based on serious misunderstandings.

Materials

Supplementary Literature:
Shane, S. (2003). A general theory of entrepreneurship: The individual-opportunity nexus. Cheltenham: Edward Elgar.
Article collection.

Further information

Timing
4th period

Target Group
2nd or 3rd year

Tutor
Professor of Accounting

Language of instruction
English

Compulsory
Optional

Execution methods

Lectures (16 h), written report and group presentations (4 h), case firm visits (2 h). Independent work 100 h.

Accomplishment methods

An individual and a group assignment based on student’s proposal and/or presentations.