Heritage and Sustainable Tourism (15op)

Osaamistavoitteet

Aim/Learning outcomes
Upon completion of this module the students will have an understanding of the concepts of cultural tourism and ecotourism. With a knowledge of the main principles of the complexity of heritage and ecotourism, in combination with commodification, interpretation and marketing students will be able to understand and develop cultural and heritage assets in tourism.
Contents
- Concept of cultural tourism and ecotourism

- Tourism, globalization and authenticity

- Cultural tourism and heritage management

- Tangible and intangible heritage

- Heritage interpretation

- Commodification, heritage and cultural products

- Impacts of ecotourism and cultural tourism

- Environmental and cultural assets

- Who are cultural tourists?

- Marketing of heritage and cultural tourism

Sisältö

THIS COURSE IS ONLY AVAILABLE TO STUDENTS IN TRAVEL AND TOURISM PROGRAM.

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