Marketing in Tourism (5cr)

Objective

The aim is to give students a basic understanding of modern marketing and its role in travel and tourism companies operating in a rapidly changing business environment.
The concept of marketing, evolution of marketing concept
Marketing in a modern travel and tourism firm
The internal and external marketing environment
The dimensions of consumer and organisational buying behaviour
The segmentation process, target marketing and positioning in travel and tourism
E-marketing in tourism
Teaching methods
Lectures 50 hours, assignments 70 hours
Literature
Announced by the teacher before beginning of the courseTeacher’s material in Openmoodle.

Content

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Assessment criteria, satisfactory (1)

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