Kansainvälinen markkinointi ja myynti (5op)

Osaamistavoitteet

The student is able to apply marketing tools for international business. He/she can apply customer oriented way of working and sales techniques and methods in different international marketing and sales environments and for different international target groups.

Sisältö

- Marketing tools
- Sales techniques and sales process in international business in different business environments, including cultural challenges in sales work
- Team work in international business context in multicultural teams
- Carrying out a simple business or marketing planning project for a commissioner or own business/marketing idea

Arviointikriteerit, tyydyttävä (1)

Satisfactory

Understands the basic international marketing concepts and can apply marketing and sales techniques with assistance for international business in a small marketing/business project/plan. He/she can take into account with assistance different international business environments when choosing the marketing tools and sales techniques and sales process for the target group.

Arviointikriteerit, hyvä (3)

Good

The student knows the main international marketing concepts and can apply the marketing for international business in a small marketing/business plan/project. He/she can take into account independently different international business environments when choosing the marketing tools and sales techniques and sales process for the target group at hand.

Arviointikriteerit, kiitettävä (5)

Excellent

The student knows the international marketing concepts well and can apply the marketing tools well for the specific case at hand, for international business in small marketing/business plan/project. He/she can take into account independently different international business environments when choosing the best suited marketing tools and sales techniques and sales process for the target group at hand.