Business Model Innovations and Leadership (10op)

Osaamistavoitteet

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Sisältö

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Esitietovaatimukset

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Arviointikriteerit, tyydyttävä (1)

The assessment criteria are the following:
Grade 0: The student did not submit the course assignments or these assignments did not meet the minimal quality requirements presented in the class.
Grades 1-2: The student has delivered the assignments, which are prepared generally according to the defined requirements. The student understands mostly correctly the subject matter concepts and is able to apply them. However, there is a room for development in the content of the assignments. Business challenges and recommendations are rather general and are not elaborated in details.

Arviointikriteerit, hyvä (3)

Grades 3-4: The student has delivered the assignments, which are prepared according to the requirements presented in the class. The student understand very well the subject matter concepts and is able to apply them correctly. The student also understands well the role of business model innovation in the growth, profitability and competitiveness of the firm. Additionally, the student is able to give useful development recommendations utilizing his/her knowledge and skills on the subject.

Arviointikriteerit, kiitettävä (5)

Grade 5: The student has delivered the course assignments and these are prepared according to the requirements presented in the class. The student understand deeply the subject matter concepts and is able to apply them correctly. The student also understands well and is able to analyze critically different factors in the design and implementation of customer experience strategy in the case company. In addition, the student is able to propose ideas for the conversion of the current business

Oppimateriaalit

Amit Raphael and Zott Christoph 2010. Business Model Innovation: Creating value in time of change. Working paper W-P, July 2010.
Allan Afuah 2014. Business Model Innovation. ROUTLEDGE.

Toteutustavat

Learning approach
Although lectures, discussions and exercises will be used the learning approach of the course will be founded on problem and experiential based learning where knowledge and skills developments is made through application in a real-world setting.
Therefore, the learning process will be students driven. The problem solving and innovation skills would be encouraged and nurtured as a core part of the learning process and outcome. The course is designed to be very participative and students would be able to develop theoretical and practical insights on business model innovation and its application as a core part of the strategic management of the business.
Learning groups
Learning groups will be established from day one and will be used to support group s learning and for working on the integrative project that will be assigned to each group.
Development project
Each groups, as an essential part of fulfilling the course requirement will carry out a development project. The project will give groups the opportunity to carryout business model analysis on their firm or on a chosen case firm of the group s choice. Through the development task, groups would be able to provide innovative insights on how the firm can enhance the performance of its business model innovation to achieve higher profit margins and sustainability.
In addition, the project will be an opportunity for the groups to apply concepts and tools presented in the lecture sessions

Suoritustavat

Team and individual assignments