Christmas Experience Academy (5op)

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This course introduces the concept of tourist experience as an individual and socio-cultural process by relying on the case of Rovaniemi and its Christmas brand. The theoretical part of the course offers insights into the experience economy and Christmas as an organizational phenomenon. In addition to lectures, the course follows a case study approach to identify and evaluate the relationship between the Rovaniemi Christmas brand values and the service offered by local tourism companies. Particular attention will be given to the role of storytelling, gastronomy and Arctic nature in the creation of Christmas experiences. The course is based on a balanced combination of lectures, business cases and workshops.
https://www.ulapland.fi/EN/Webpages/Christmas-Experience-Academy-2019?fbclid=IwAR36m259yGEnPKH_3FJrKjoBDt6XM4akaoJZSHrZ3FvaoKY321YK6qOVLn4

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