eCommerce (5op)

Osaamistavoitteet

Tieto puuttuu

Sisältö

The student learns the terminology of eCommerce in tourism. He/she knows the significance of eCommerce and the roles of various actors in the multidimensional and international field of tourism from the SME perspective. The student familiarizes him/herself with Internet based marketing, sales and distribution within glocal networks. The student is able to utilize social media as a marketing and distribution channel of an organization. In addition he/she learns to use some online applications and reservation systems in distribution and sales operations in practice.
Learning objectives
The student:                                                    
- understands eCommerce in Tourism as a glocal phenomenon

- recognises the significance of various networks and the changing roles of service providers, intermediaries and customers in the marketing, distribution and sales channels

- understands the main eCommerce business processese.g. marketing, distribution and sales intourism SMEs and other tourism related organisations

- is able to apply theme-related ICT tools in practice

- understands the ethics as well as the opportunities and challenges of sustainable eCommerce in tourism e.g. security, sustainability and foresight.

Content:
- eCommerce in Tourism as a glocal phenomenon

- the roles of networks and various actors in eCommerce in tourism

- eCommerce in Tourism related business processes; marketing, distribution and sales

- operating environment of eCommerce in tourism e.g. front-, mid- and back-offices

- integration of marketing, distribution and sales channels with the help of social media and online applications

Arviointikriteerit, tyydyttävä (1)

Tieto puuttuu

Arviointikriteerit, hyvä (3)

Good skills
The student has good knowledge of contemporary approaches to tourism product development and service design, marketing and sales. The student is able to generate innovative ideas when developing, designing, marketing and selling tourism services for different target groups. The student has good understanding of the principles of marketing communication, CRM and eCommerce in tourism. He/she knows well how to utilise various ICT tools e.g. social media and some online applications and reservation systems in marketing or in sales and/or in distribution related practical operations. The student understands mostly how to take into consideration the principles of responsible tourism business in developing, designing, marketing and selling tourism services. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent skills
The student has profound knowledge of contemporary approaches to tourism product development and service design, marketing and sales. The student is able to apply creativity and future-oriented skills and tools to generate innovative ideas when developing, designing, marketing and selling tourism services for different target groups. The student has holistic understanding of the principles of marketing communication, CRM and eCommerce in tourism. He/she knows very well how to utilise various ICT tools e.g. social media and some online applications and reservation systems in marketing or in sales and/or in distribution related practical operations. The student understands how to take into consideration the principles of responsible tourism business in developing, designing, marketing and selling tourism services. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.