International Marketing Tools (5cr)

Objective

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Content

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Assessment criteria, satisfactory (1)

  
 Satisfactory
Good
Excellent
International marketing and sales including ICT tools in a marketing projectUnderstands the basic international marketing concepts and can apply marketing and related ICT tools and sales techniques  with assistance for international business in a small marketing/business project/plan. He/she can take into account  with assistance different international business environments and cultures when choosing the marketing tools and sales techniques and sales process for the target group.
 
The student knows the main international marketing concepts and can apply the marketing and related ICT tools for international business in a small marketing/business plan/project. He/she can take into account independently  different international business environments and cultures when choosing the marketing tools and sales techniques and sales process for the target group at hand. 
The student knows well the international marketing concepts and can apply well the marketing and related ICT tools, for the specific case at hand, for international business in small marketing/business plan/project. He/she can take into account independently  different international business environments and cultures when choosing the best suited marketing tools and sales techniques and sales process for the target group at hand.