B2B and Organisation Marketing in Business Context (5cr)

Evaluation scale

H-5

Objective

Students have the command of the main concepts of marketing.He/sheis able to recognize the significance of services as an individual product and as a part of an intangible and a tangible product. Students know the service process and culture as well as the service environment. He/she has the ability to measure service quality and develop it with help of the customer feedback. Students also learn  the principles of business to business sales and business to government marketing principles.

Content

Tieto puuttuu

Materials

Tieto puuttuu

Teaching methods

Tieto puuttuu

Assessment criteria, satisfactory (1)

Satisfactory

Student knows the features of b2b and organisation marketing and can with assistance plan customer oriented product or service offerings to the customer. Student can with assistance plan and target marketing communication efforts to customers.

Assessment criteria, good (3)

Good

Student knows the features of b2b and organisation marketing and can independently plan customer oriented product or service offerings to the customer.
Student can independently plan and target correct marketing efforts to right customers

Assessment criteria, excellent (5)

Excellent

Student knows the features of b2b and organisation marketing and can independently plan and develop critically customer oriented product or service offerings to the customer. Student can independently plan and target correct marketing communication mix efforts to right customers. He/she can evaluate the process critically and develop it further in a customer oriented way.