Digitaalisen asiakaskokemuksen kehittäminenLaajuus (5 cr)

Objective

Upon completing the course, the student will:

- Understand the significance of the customer’s omnichannel and digital purchase decision process, as well as its impact on sales and business.
- Be able to apply methods for describing the customer experience.
- Be capable of designing a meaningful customer experience from the customer's perspective.
- Recognize the metrics and principles used to measure customer experience.

Content

Understanding Customer Experience
Mapping the Customer Journey
Designing Customer Experiences
Metrics and Principles for Measuring Customer Experience
Leveraging Data for Customer Experience
Omnichannel Strategies and Best Practices