Study Guide

Objective

The student understands the principles and processes of Competitive Intelligence.
The student understands the most common techniques used in Competitive Intelligence and he/she is able to apply them into real life cases.
The student is aware of tools used in Competitive Intelligence and he/she recognises the role it plays in modern companies.
The student is able to monitor markets and do basic business forecasting.

Competences: Learning to learn Competence, Economics and Financial Management Competence, Marketing and Sales Competence

Content

- Principles, processes and role of Competitive Intelligence

- Common techniques and how to apply them to real life cases

- Tools of Competitive Intelligence

- Information gathering and analysing

- Market monitoring

- Forecasting

- Weak signals

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Level 1
Principles, processes and role of Competitive Intelligence:
The student knows the principles and processes of competitive intelligence and he/she is able to apply competitive intelligence techniques and tools into practice.

The student is aware of the role of competitive intelligence in business and he/she is able to do basic market monitoring and forecasting.

Level 2
Principles, processes and role of Competitive Intelligence:
The student has a rising understanding of the principles and processes of competitive intelligence and he/she is able to apply competitive intelligence techniques and tools into practice.

He/she is able to analyse and utilise competitive intelligence techniques and tools into practice. He/she is able to do market monitoring and forecasting and make conclusions based on the information gathered.

Assessment criteria, good (3)

Level 3
Principles, processes and role of Competitive Intelligence:
The student understands the principles and processes of competitive intelligence.

He/she is able to analyse and utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to do market monitoring and forecasting and make justified conclusions based on the information gathered.

Level 4
Principles, processes and role of Competitive Intelligence:
The student has a wide understanding of the principles and processes of the competitive intelligence.

He/she is able to evaluate and utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to justify and analyse the results of market monitoring and forecasting.

Assessment criteria, excellent (5)

Level 5
Principles, processes and role of Competitive Intelligence:
The student has a command of the principles and processes of the competitive intelligence.

He/she is able to critically evaluate and successfully utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to do critically analyse the results of market monitoring and forecasting.

Objective

The student understands the principles and processes of Competitive Intelligence.
The student understands the most common techniques used in Competitive Intelligence and he/she is able to apply them into real life cases.
The student is aware of tools used in Competitive Intelligence and he/she recognises the role it plays in modern companies.
The student is able to monitor markets and do basic business forecasting.

Competences: Learning to learn Competence, Economics and Financial Management Competence, Marketing and Sales Competence

Content

- Principles, processes and role of Competitive Intelligence

- Common techniques and how to apply them to real life cases

- Tools of Competitive Intelligence

- Information gathering and analysing

- Market monitoring

- Forecasting

- Weak signals

Exam schedules

Study unit exam will be done in EXAM system.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Level 1
Principles, processes and role of Competitive Intelligence:
The student knows the principles and processes of competitive intelligence and he/she is able to apply competitive intelligence techniques and tools into practice.

The student is aware of the role of competitive intelligence in business and he/she is able to do basic market monitoring and forecasting.

Level 2
Principles, processes and role of Competitive Intelligence:
The student has a rising understanding of the principles and processes of competitive intelligence and he/she is able to apply competitive intelligence techniques and tools into practice.

He/she is able to analyse and utilise competitive intelligence techniques and tools into practice. He/she is able to do market monitoring and forecasting and make conclusions based on the information gathered.

Assessment criteria, good (3)

Level 3
Principles, processes and role of Competitive Intelligence:
The student understands the principles and processes of competitive intelligence.

He/she is able to analyse and utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to do market monitoring and forecasting and make justified conclusions based on the information gathered.

Level 4
Principles, processes and role of Competitive Intelligence:
The student has a wide understanding of the principles and processes of the competitive intelligence.

He/she is able to evaluate and utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to justify and analyse the results of market monitoring and forecasting.

Assessment criteria, excellent (5)

Level 5
Principles, processes and role of Competitive Intelligence:
The student has a command of the principles and processes of the competitive intelligence.

He/she is able to critically evaluate and successfully utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to do critically analyse the results of market monitoring and forecasting.