eCommerce (5cr)

Objective

Tieto puuttuu

Content

Tieto puuttuu

Assessment criteria, satisfactory (1)

 Satisfactory skills
The student has basic knowledge of contemporary approaches to tourism product development and service design, marketing and sales.  The student is able to generate ideas when developing, designing, marketing and selling tourism services for different target groups at satisfactory level. The student has some understanding of the principles of marketing communication, CRM and eCommerce in tourism. He/she knows somehow how to utilise various ICT tools e.g. social media and some online applications and reservation systems in marketing or in sales and/or in distribution related practical operations. The student has limited understanding on how to take into consideration the principles of responsible tourism business in developing, designing, marketing and selling tourism services.  The student participates in the compulsory contact lessons showing limited analytical, reflective and critical approach in his/her activities. All the assignments are performed mostly according to the instructions.
 

Assessment criteria, good (3)

Good skills
The student has good knowledge of contemporary approaches to tourism product development and service design, marketing and sales. The student is able to generate innovative ideas when developing, designing, marketing and selling tourism services for different target groups. The student has good understanding of the principles of marketing communication, CRM and eCommerce in tourism. He/she knows well how to utilise various ICT tools e.g. social media and some online applications and reservation systems in marketing or in sales and/or in distribution related practical operations. The student understands mostly how to take into consideration the principles of responsible tourism business in developing, designing, marketing and selling tourism services. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Excellent skills
The student has profound knowledge of contemporary approaches to tourism product development and service design, marketing and sales. The student is able to apply creativity and future-oriented skills and tools to generate innovative ideas when developing, designing, marketing and selling tourism services for different target groups. The student has holistic understanding of the principles of marketing communication, CRM and eCommerce in tourism. He/she knows very well how to utilise various ICT tools e.g. social media and some online applications and reservation systems in marketing or in sales and/or in distribution related practical operations. The student understands how to take into consideration the principles of responsible tourism business in developing, designing, marketing and selling tourism services. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.