B2B and Marketing Communication Skills (5cr)

Objective

Tieto puuttuu

Content

- special features of business-to-business (b2b)

- marketing products and services to business customers

- planning customer oriented product, sales and other marketing communication to b2b-customers

- planning and targeting the right marketing communication efforts

- Correct marketing communication mix to right target groups, both consumer and business customers integrated marketing communication

Assessment criteria, satisfactory (1)

Satisfactory
Good
Excellent
Financial reporting and taxation
Student can name the main concepts of financial reporting and taxation. He/she understands the taxation procedures on a basic level and understands bookkeeping process
Student can compile financial reporting and taxation documents. He/she can do bookkeeping with assistance
Student is able to do financial reporting and taxation documents according to the instructions.
Human resources management and employment and labour law
Student are able to demonstrate basic theoretical knowledge about HRM discipline.
Student is able to demonstrate the basic knowledge about existing leadership theories
Student can list main duties and rights of an employer and employee. With assistance s/he can solve employment and labour law cases. He/she can list main duties of pay-roll and reporting.
Student are able to distinguish main HRM functions and define aims of HRM.
Student are able to critically analyse various leadership schools and theories
Student is able to demonstrate by using examples the main duties and rights of an employer and employee and pay-roll functions and reporting. Student can solve cases independently.
Student are able to apply various HRM functions and tools in people management process.
Student are able to critically analyse various leadership schools and theories are able to apply leadership knowledge in personal development and various school and business tasks
Student understands the meaning of legal factors in the field of employment and labour law in an organization. Student can foresee and solve legal and pay-roll linked problems
B2B and marketing communication skills
Student knows the features of b2b marketing and can with assistance plan customer oriented product or service offerings to the customer. Student can with assistance plan and target marketing communication efforts to customers.Student knows the features of b2b marketing and can independently plan customer oriented product or service offerings to the customer. Student can independently plan and target correct marketing efforts to right customers. 
Student knows the features of b2b marketing and can independently plan and develop critically customer oriented product or service offerings to the customer. Student can independently plan and target correct marketing communication mix efforts to right customers. He/she can  evaluate the process critically and  develop it further in a customer oriented way. Project Studies and Work
Student is able to perform simple tasks within implementation of the project under supervision
Student is able to apply project planning and project implementation skills under supervision
Student is able to independently manage the implementation of a project based on created project plan