Product/Service Development (5cr)

Objective

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Content

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Assessment criteria, satisfactory (1)

<
Satisfactory
Good
Excellent
Product/service development
Studentis able to name main processes of service/product development
Studentis able to distinguish main tasks to be performed in all main processes of service/product development
Student is able to critically define necessary tasks in each stage of the product/service development process
ICT tools in business communication
Student is able to create simple media materials. He/She can update existing web-pages with assistance. Student knows the basics of social media marketing.
Student is able to create common media materials. He/She can create simple web-pages with assistance. Student knows the main concepts of social media marketing.
Student is able to create fine/innovative media materials. He/She can create basic web-pages independently. Student knows how to promote business by using social media.
Marketing research and planning
The students is able to carry out small simple  surveys with assistance and knows the basic theory and methods of marketing research..
The student is able to carry out small surveys with minimum assistance and knows the main theory and methods of marketing research.
The student is able to carry out small surveys independently and has a good command of main theory and methods of marketing research. He/she understands the significance of marketing research in decision making for business.Sales and CRM
Student understands the basic concepts and theory of CRM and can use the most common functions of CRM system with assistance.He/she can choose with assistance the marketing methods suited to the stage of customer relationship lifecycle. He/she knows the basic sales techniques.
Student understands well the main concepts and theory of CRM and can use the common functions of CRM system independently; and apply the marketing methods well suited to the stage of the customer relationship lifecycle. He/she know the basic sales techniques well.
Student has a good command of the main concepts and theory of CRM and can use the theory and CRM system in a beneficial way for business goals by applying the marketing methods and sales techniques best suited.He/She recognizes the benefits of CRM system for business and sales processes and profitability.&nbs