International Sustainable Marketing and Selling (3op)
Opintojakson tunnus: T301L171OJ
Opintojakson perustiedot
- Laajuus
- 3 op
- Opetuskieli
- suomi
Osaamistavoitteet
The student acquires knowledge and competences in managerial positions in marketing and sales functions. The student has skills and competences to design potential marketing and sales strategies for companies in foreign markets. The student will choose target markets, make decisions concerning sales and marketing positioning products and services to the market, and create branding & sales strategies. The skills acquired involve building effective international sales and marketing negotiations.
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Arviointikriteerit, tyydyttävä (1)
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